Oh boy. I’ve been busy managing clients’ blogs, web content, newsletters, media, news releases, special events (and everything else) and grossly neglected my own house–my MPW website.
If potential new customers should stop by this site, they will certainly think that I am out on disability or left the country after the painful loss by the U.S. in the World Cup.
Don’t make the same mistake –no matter how crazed the day is–take 15 minutes and add some fresh content (words and images) to your website, at least weekly. It boosts search engine traffic and lets customers know that you are on the ball. Updating your website is like mowing the lawn or polishing your shoes–we all notice and if these things are neglected, and then start to wonder why.
Have you noticed? The best retailers, restaurants, homebuilders and service providers are letting us know that that we need to click to their websites because they are “all-new“, “revamped“, “expanded” and “just better than they used to be…”
In late July, we contacted all our clients and asked them to look at their sites and make sure every page, image and word is current and up-to-date. Amazingly, we have received 100% response from clients asking us to make changes–“delete this page, add all this content, change out every image on our site and replace with new images..”
Take a few minutes today to see what’s posted on your site–you may very well find that it’s time to refresh your messages.
Our newest client, Blink, who develops websites, has just taken their new website live at http://blinkreaction.com/. MPW created the copy for this simple, easy-to-navigate site that builds websites for companies of all shapes and sizes. We’ve seen their work and we’re impressed. We look forward to many more projects with them in the weeks and months to come!
We’ll be off-site today implementing the start of our fall 2009 marketing strategy for one of our favorite clients who hosts all kinds of special events at their private resort.
Hopefully, we’ll have a minute or two to canoe across one of their beautiful lakes!
MPW is writing content for a growing web development company who loves fresh, modern, direct content –that’s MPW. Perfect!
Looking forward to posting their new site once it’s live. Welcome Blink!