In partnership with CentraState Medical Center’s esteemed physician team, I have been appointed as a Huffington Post blogger. I will be writing about life experiences, most of which relate to health and wellness issues we face as women, parents and families.
My inaugural article discusses my family’s electronically unplugged summer with my twin teenagers with some great input and advice from Dr. Ankur Desai, a pediatric psychiatrist.
This is a new avenue to share thoughts, information and health information.
I am honored to be aboard.
We could not find a better way to start a new week than to have Stephanie featured in the Business Section of the Asbury Park Press today. As most of you know, the APP has a fine reputation as the one and only long-standing daily newspaper here in central New Jersey. (Their business and investigative reporting pages are especially well-respected).
Stephanie’s down-to-earth perspective comes shining through in this Q and Q with the Business editor, Dennis Carmody. One of our long-time clients, Dr. Sowemimo, is shown with Stephanie.
Visited with one of our long-time surgeon clients yesterday. He was running late and we picked up some ice coffees and sandwiches (because we were hungry…) and were delighted to receive this early morning (pre-surgery) message:
Thank you so much for bringing me lunch today…. I was really touched… can’t over emphasize the positive impact you have on our practice. I really appreciate you.
Thank you doctor. Good clients, good work, good weekend to all!
We have placed another client on the weekend health program, “To Your Health” hosted by Dr. Derrick DeSilva. We are big fans of News 12 and their continual effort to share all the resources our region has to offer. This time around, our surgeon client talked about the benefits of bariatric surgery. We encouraged him to appear with one of his articulate patients who also happened to be a nurse at one of the hospitals where the doctor is on staff.
HOSPITAL MEDIA SUPPORT
This turned out to be a very fortuitous effort as the three hospitals our client is affiliated with will also run the programs on their internal and external social media outlets, expanding our outreach tenfold.
If you are marketing a product or service to a regional audience, don’t forget about television. Once your PR person has booked your appearance, devote some time to undergoing some basic media training. Then, when it’s time for your close-up, you’ll be ready to shine.
NO TELEVISION AD DOLLARS EXPENDED HERE
Best of all, don’t forget the cost of this powerful media opportunity. $0.
A savvy client who purchased an educational enrichment global franchise wanted to offer an additional level of services to meet the specific needs of her New Jersey client base. She was in need of a simple, direct and cost effective website to present her service categories and share client testimonials. In lieu of spending thousands for a website designer to build a custom site, we created a virtually ‘free website’ using WordPress’s Coraline blog template. We paid $20 bucks to purchase a custom URL from GoDaddy.com and installed a geo-specific masthead to add a polished welcome to viewers.
The feature pages and supporting drop-downs offer clear and concise information for harried parents in search of information. Images were stock photos combined with actual on-site photos.
The site functions like a content management system and can be changed and updated more easily than editing a Word document. And there is plenty of room to grow. Priority #1 —video. We recommended introducing a friendly welcome message from the franchise director, a few teachers and some happy customer testimonials (parents and children). Adding key social media is also in the works, of course.
Bottom line–this site helps potential customers get to know JEI and why it stands apart from the competition. This is a great start to markeing a franchise with a personalized, local message. On the cheap. Now there’s a good business plan.
IT’S been both a grand year and a not-so-perfect year. Regardless, 2010 is quickly slipping away. It has been the Year of the Enlightened Client who recognizes and appreciates that tweeting, blogging and Facebook are incredibly powerful assets, when used effectively. They’ve also watched us take their marketing budgets and stretch them far beyond their expectations–and produce impressive results. The new year looks bright because our clients stepped up to the plate, swung the bat, and scored several runs for their brands.
This year, I’ve had the good fortune to meet many professionals in public relations, healthcare and marketing who have taught me so much, even those I met only for an hour. Just so you know, your time and words were invaluable.
I have much to be thankful for and can’t wait to get behind the wheel of 2011 and take it for a drive. The future’s so bright, I’m going shopping for new shades.
Wishing you and yours all the best for 2011,