We’re writing it all this week:
- media pitches
- senior residential community marketing newsletters —we dig seniors)
- web content
- annual report for cancer care
- press releases about an upcoming event
- commentaries for board members
- Physician marketing articles
And it’s only Monday. BRING IT ON!
Have you noticed? The best retailers, restaurants, homebuilders and service providers are letting us know that that we need to click to their websites because they are “all-new“, “revamped“, “expanded” and “just better than they used to be…”
In late July, we contacted all our clients and asked them to look at their sites and make sure every page, image and word is current and up-to-date. Amazingly, we have received 100% response from clients asking us to make changes–“delete this page, add all this content, change out every image on our site and replace with new images..”
Take a few minutes today to see what’s posted on your site–you may very well find that it’s time to refresh your messages.
We’ll be off-site today implementing the start of our fall 2009 marketing strategy for one of our favorite clients who hosts all kinds of special events at their private resort.
Hopefully, we’ll have a minute or two to canoe across one of their beautiful lakes!
Somehow, our economy has managed to hang on and not sink into the depths of despair or a crippling depression (depending upon who you talk to, of course).
At MPW, we’re certainly cognizant of our economic strife but also feel strongly that we have to push all that aside and forge ahead. Why? Because there are still consumers out there with money to spend. And people are always searching for quality healthcare providers–no matter what their bank accounts say.
There are buyers out there looking for your product or service right now. The question is–can they find you??
If I am looking for just about anything, I’ll ask someone or, more likely, I’ll Google it. If I Google your company or practice, what will I find? Will I find a clean and informative website, a host of articles that you have distributed about pertinent topics related to your business? Can I peruse customer or patient testimonials about how great you are and how dumb I would be not to jump on board?
Our mantra is ‘keep it simple’. Simply strategies work wonders. Let’s get a powerful marketing plan fired up for you. Right now.