Tag Archives: Public Relations

Physician Commentaries R Us

doctor testimonial imageIt’s a busy week as our physician clients ramp up for Fall print and web placements with their commentaries highlighting their specialities. This week, we’re writing about :

  • *Fall 2009 Flu Prevention Preparation

*New Treatments for Urinary Incontinence

*Minimally Invasive Gastric Bypass Options

*Total Knee and Hip Replacement Advances

Suffice it to say, our knees and hips now hurt, we’re hungry and have to dash to the restroom….

Summer Strategy

what I'd like for you to knowSomehow, our economy has managed to hang on and not sink into the depths of despair or a crippling depression (depending upon who you talk to, of course).

At MPW, we’re certainly cognizant of our economic strife but also feel strongly that we have to push all that aside and forge ahead. Why? Because there are still consumers out there with money to spend. And people are always searching for quality healthcare providers–no matter what their bank accounts say.

There are buyers out there looking for your product or service right now.  The question is–can they find you??

If I am looking for just about anything, I’ll ask someone or, more likely, I’ll Google it.  If I Google your company or practice, what will I find? Will I find a clean and informative website, a host of articles that you have distributed about pertinent topics related to your business?  Can I peruse customer or patient testimonials about how great you are and how dumb I would be not to jump on board?

Our mantra is ‘keep it simple’. Simply strategies work wonders.  Let’s get a powerful marketing plan fired up for you. Right now.

Great day,

Stephanie

2009 Resolutions

victory-better11. Give clients even more than they expect. Surpass expectations for new clients and continue to provide customers with a WOW factor in 2009.

2.  Deliver top quality work STAT. We vow to keep our client base small enough to deliver fast and furiously. We are there for clients 24/7, when everyone else has gone home for the night, the weekend, the holiday.

3.  Design and implement ingenious ways to do more with less–less time, less people, less money. Execute flawlessly.

4.  Nurture valuable contacts. Note we say ‘valuable’.  We will continue to surround ourselves with passionate, intelligent professionals who we can help and who can help us.

Recently, we were laughing about all the folks suddenly coming out of the woodwork who were always too busy with more important things to offer  insight/counsel/guidance/advise who are now ironically asking for our help.

On the brighter side, our colleague, Ann Higgins, owner of Utopia Communications, offered us her (very valuable) time, experience and expertise when we were getting our operation off the ground.  Ann, may we thank you publicly, and promise to pass it on?

5. Get smart. This year, we vow to expand our education in all things PR–media (yippee), press, writing, selling and reaching the elusive customer.

Call us PollyAnna, but after seven glasses of champagne on NYE, we all voted to ignore cnnmoney.com this year and forge ahead with good karma and a positive message. Because somebody has to do it.

Targeting the Trades

Let’s talk about getting a very big PR bang for your buck.  More often than not, we find that we garner more response (orders/purchases/calls/appointments…) when we place PR in trade publications versus national or regional pubs.

Obviously, trade readers have specific interest in the subject. Our New York-based children’s sewing pattern client, Oliver + S, is reaping heavy site hits and subsequent orders from this recent placement in Threads, a trendy trade for sewers, quilters and crafters. This clip was derived from a plain and simple electronic press release.

You can’t buy this kind of complimentary and supportive commentary by the pub’s editors.