(Client links included below):
In today’s Internet media arena, a single timely and interesting article can be placed in a variety of marketing avenues to increase visibility, boost your reputation and attract new clients or patients.
For example, if you are a physician marketing your private practice, a well-timed, 500-word article about a healthcare topic in your medical specialty can win placement in several areas and immediately be seen by thousands of viewers such as:
- Your website blog
- Your medical practice Facebook and Twitter pages
- One or more AOL Patch site blogs in your target community
- Local health and wellness sections of geo–targeted print publications.
- External) blogs that focus on your topic (i.e. an article about alternative therapies for a chronic pain website).
- For healthcare professionals, the marketing departments at affiliated hospitals are eager to publish doctor-authored content on their own multi-channel social media outlets!
Keep in mind, here at MPW, we use these channels — and many others.
Content is still king. If you need help getting the word out about your small business, you’ve come to the right place.
Visited with one of our long-time surgeon clients yesterday. He was running late and we picked up some ice coffees and sandwiches (because we were hungry…) and were delighted to receive this early morning (pre-surgery) message:
Thank you so much for bringing me lunch today…. I was really touched… can’t over emphasize the positive impact you have on our practice. I really appreciate you.
Thank you doctor. Good clients, good work, good weekend to all!
We have been working with a client who is offering a relatively unknown treatment for chronic pain sufferers. Little did we know, there are millions upon millions of American living with pain every day of their lives. What better way to share the news that this technology can be successful than with patients who are so thrilled with the results, they volunteered to share their personal testimonials on video.
We deliberately kept these videos basic and to the point–no flashy stuff required (or appropriate). Rather, all you’ll see is the patient telling her story supported by a few information panels to educate the viewer about the product http://www.youtube.com/watch?v=WPMKYEtVsfQ
Have a story to tell about your product? We’d love to help you spread the word.
You’re savvy enough to realize the importance of updating your practice blog, garnering ‘likes’ on Facebook and connecting with patients and colleagues on Twitter and LinkedIn. But it is a time sensitive and time consuming effort because what you post needs to inform, help or educate your supporters.
And you don’t have time to do this yourself nor does your staff.
Welcome to MPW Communications. We’ll step in and hit the ground running on all cylinders as soon as tomorrow. Need to boost your visibility by also posting on blogs which are relevant to your specialty? We’ll take care of that as well.
Give us a call to discuss your goals and we’ll get you there. Fast.