Tag Archives: physician public relations nj

Our doctor client is now a contributing writer for the Asbury Park Press

November 10, 2015

app logo_plainIn central New Jersey, the daily publication everyone reads first is the Asbury Park Press, a Gannett newspaper. Their reporting is accurate, creative, forthright and educational.

On Tuesdays, they publish an in-depth health feature section called “Healthy Living.”

In partnership with the doctor, we created a proposal for the APP editorial team where our physician client would contribute his medical expertise as a featured writer for the section and, in turn, garner exposure for his medical practice.

The editors approval the plan and the client’s first article (supported by our research, content suggestions and editing) appears today:


“Manage your weight loss, look your best by the holidays”


Note our client’s calling card–his practice name, phone number and live link to his website–are all included at the end of the article Dr. Adeyeri's APP Bio_2015in his bio. This makes it easy for thousands of readers (online and print) to contact him for an appointment and more information.

physician internet marketing, doctor office marketing nj, private practice social media management nj
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Using consumer-targeted articles to reach new patients

How doctors can help fill their waiting rooms.

A simple and direct way to reach new patients is to offer patient-targeted tips and advice, referred to as doctor-to-patient or (DTP) marketing, like this recently published article. This piece was optimally publicized by our client using the following distinct avenues:

  • Health and Wellness sections of area newspapers
  • Doctor and affiliated hospital websites
  • Email ‘eblast’
  • Offered as a take-one in the practice office

Note the practice’s contact information is conveniently provided at the end of the article–

“How to Manage Your Diabetes During the Holidays”