Tag Archives: nj marketing firm

Pantone’s Radiant Orchid (yes, it matters)

pantone-18-3224-radiant-orchid-colourThe longtime connoisseurs of color, Pantone, carefully chooses the preeminent  “Color of the Year” every year at this time. While color may not directly apply to New Jersey marketing and PR, we still find it applicable.

Many are surprised to learn that the Color of the Year eventually flows through the design and coloration veins of just about everything we touch. (Last year’s color was Emerald Green).

Obviously, this lovely and peaceful shade of lavender will be prominently featured in fashion and home design. But we like the idea of sneaking in a bit of Radiant Orchid  in our marketing efforts online and in print. It’s certainly an appealing color and compliments just about any logo colorations.

We think Radiant Orchid is a marvelous choice. While it is historically a feminine color,  fashion designers introduced this flattering shade to the mainstream fashion crowd and even middle-of-the-road males have been unexpectedly receptive and added a tie or shirt in this color spectrum.

Somehow, having us all coordinate efforts and ‘spread the purple’ creates an air of unification and cohesion amongst us all.  Let’s face it — when you have something to bring everyone together, you should run with it.

So while you may see nothing but red, green, gold and silver this week, rest assured, there’s a little purple in your future.

Coming up for a little air

Where to begin.

No news is good news?

There’s the old saying that healthcare people die early because they don’t take care of their own health. Fact.

Well, in our business, we haven’t taken time to market ourselves. Literally.

Sounds odd, but we have been packed to the rafters with clients we like who take up all of our time.  And then some. So, we don’t have time to reach out to new clients. Silly, we know, we know.

So we are housekeeping this week. We reignited our Twitter account  (who WERE those folks we were following?) and shared a thrilling exchange with Cortney Novogratz about her new book that came out today (with spouse Robert). There is much to do.

Our takeaway for those of you whom we are not expertly managing your day-to-day social media? Time to tidy things up:

  • Put up a blog post about what you are doing
  • Respond to a few tweets
  • Post a patient / customer testimonial message you received (with their permission, of course) on your Facebook account.

In other words, it’s time for all of us to come up to the surface for some air.