Tag Archives: nj doctor marketing

Client Article Published in LiveScience.com: “Want to Cut Your Cancer Risk? Lose That Weight”

Congratulations to our client, Dr. Seun, whose article was placed today on LiveScience.com

Want to Cut Your Cancer Risk? Lose That Weight (Op-Ed).

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Local article finds its way to HuffingtonPost.com & LiveScience.com

Huffington PostHere at MPW, we spend a lot of time writing content for professionals who provide the expertise and we create a message to share with the target audience.

Recently, we acted as a ghostwriter for an article that literally went viral live-science-logoand landed on the health pages of HuffingtonPost.com and LiveScience.com.

Interestingly, it all started with our client asking us to delve into a breaking news health topic and collaborate with a physician who added his own first-hand insight and expertise.

The result?  A news article that garnered national media exposure and great public relations for this New Jersey hospital and affiliated doctor.

Yes, just one 500-word article can do all that.

How again?

1) You give us a great message (that’s truly newsworthy).

2) We’ll make it into a news story and tell the targeted media why it’s important for them to share.

3) If we have done our jobs right, the news publications will take it from there.

4) Your name and brand will be publicized locally, state-wide and, when the story is really captivating or the timing is right… across the U.S.

Call us at (732) 617-9296 and let’s discuss how to get your important PR messages out.

Talking to the media offers big returns on your time investment

entrepreneurWe spend much of our day communicating why our clients’ services  deserve your attention and patronage. On particularly good days, the national media will come calling to interview our clients. Dr. Michael Cooney, a longtime client, was interviewed recently for an article for Entrepreneur Magazine written by well-known healthcare writer, Lisa Evans.

Minutes after “Four Ways to Eliminate Back and Neck Pain at Work” hit the Internet, the doctor’s Twitter and Facebook pages, phones and emails went bananas.

It’s been just a few short hours since the online article went live; take a look at the social media sharing (located under the headline) which shows the number of people who have already “shared”  this article with their own list of friends / followers (nearing 300 and counting)  http://www.entrepreneur.com/article/228642

And everyone is happy: the article helps those of us stuck to our desks all day to avoid that constant pain in the neck; the writer has a reliable, high quality expert providing tips and advice; potential new patients discover Dr. Cooney and share his expertise with thousands of other people via their favorite social media sharing resource; and the doctor’s communications firm (that would be us) experiences some satisfaction in knowing new patients are going to discover this fantastic doctor.

It’s a good day here at MPW.

Sometimes, it just takes a little lunch

Visited with one of our long-time surgeon clients yesterday. He was running late and we picked up some ice coffees and sandwiches (because we were hungry…) and were delighted to receive this early morning (pre-surgery) message:

Thank you so much for bringing me lunch today…. I was really touched… can’t over emphasize the positive impact you have on our practice. I really appreciate you.

Thank you doctor. Good clients, good work, good weekend to all!