None of us wants to face surgery. But if you are blessed with the time to pick and choose your surgeon before your operation, MPW Communications founder Stephanie Duncan has a new article today on Huffington Post offering expert-provided advise on how to pick a doctor that is right for your operation.
Stephanie partnered with CentraState Medical Center in Freehold and their chief of surgery, Dr. Amit Kharod, who offered advise from his unique point of view.
Facing the knife? Read this and rest a bit easier, knowing you have a doctor in your corner who will get you back on your feet quickly and with the least amount of pain possible.
In partnership with CentraState Medical Center’s esteemed physician team, I have been appointed as a Huffington Post blogger. I will be writing about life experiences, most of which relate to health and wellness issues we face as women, parents and families.
My inaugural article discusses my family’s electronically unplugged summer with my twin teenagers with some great input and advice from Dr. Ankur Desai, a pediatric psychiatrist.
This is a new avenue to share thoughts, information and health information.
I am honored to be aboard.
We could not find a better way to start a new week than to have Stephanie featured in the Business Section of the Asbury Park Press today. As most of you know, the APP has a fine reputation as the one and only long-standing daily newspaper here in central New Jersey. (Their business and investigative reporting pages are especially well-respected).
Stephanie’s down-to-earth perspective comes shining through in this Q and Q with the Business editor, Dennis Carmody. One of our long-time clients, Dr. Sowemimo, is shown with Stephanie.
New tech, retro tech, the spoken word, the tweet.
Words are persuasive and powerful — regardless of the medium in which they are used.
Here at MPW, we vow to use all these rich words to express the unique and intrinsic value of all our clients in 2014.
We look forward to using them to promote your brand as well.
Cheers! Our best year ever has officially arrived.
*Image credit http://yourfavoriteblend.wordpress.com/2013/03/15/words-to-use-more-often/
With the expertise of our resident video editing guru, Alexandra, we created this simple video for teenagers living with chronic pain. We’ve launched several videos by patients who have lessened or alleviated their chronic pain by using Calmare Pain Therapy Treatment. Alexandra chose the right music, direct dialogue, and a compelling message of a teenager who said goodbye to constant pain (and Vicodin) after three long years.
Visited with one of our long-time surgeon clients yesterday. He was running late and we picked up some ice coffees and sandwiches (because we were hungry…) and were delighted to receive this early morning (pre-surgery) message:
Thank you so much for bringing me lunch today…. I was really touched… can’t over emphasize the positive impact you have on our practice. I really appreciate you.
Thank you doctor. Good clients, good work, good weekend to all!
April 24, 2012
For some years now, we’ve had the pleasure of working with the Frogbridge resort and Windows on the Water banquet facility. Once the recession dug its ugly teeth in a few years ago, consumers and businesses collectively pulled back and stopped spending. But Windows on the Water, a higher-end catering facility for weddings and special events, did exactly the opposite —
They embarked upon a very expensive redesign of their large facility. From interior decor to outdoor hardscaping (from entrance to lakeside patio) to upgraded cuisine, they expanded, reconfigured and renovated.
And it paid off. Just a few years later, bookings have more than doubled. Their advertising budget has actually decreased because customer word-of-mouth is so positive — their marketing campaign is practically viral (although the healthy Twitter and Facebook accounts we manage never hurt).
What does this all mean? Sometimes in business, you have to keep driving ahead when everyone else has taken the detour. Because, in the end, those who take the biggest leap of faith during a time of uncertainty, will reap the biggest reward. Congratuations on your success, Windows, you’ve earned it.
We have placed another client on the weekend health program, “To Your Health” hosted by Dr. Derrick DeSilva. We are big fans of News 12 and their continual effort to share all the resources our region has to offer. This time around, our surgeon client talked about the benefits of bariatric surgery. We encouraged him to appear with one of his articulate patients who also happened to be a nurse at one of the hospitals where the doctor is on staff.
HOSPITAL MEDIA SUPPORT
This turned out to be a very fortuitous effort as the three hospitals our client is affiliated with will also run the programs on their internal and external social media outlets, expanding our outreach tenfold.
If you are marketing a product or service to a regional audience, don’t forget about television. Once your PR person has booked your appearance, devote some time to undergoing some basic media training. Then, when it’s time for your close-up, you’ll be ready to shine.
NO TELEVISION AD DOLLARS EXPENDED HERE
Best of all, don’t forget the cost of this powerful media opportunity. $0.
A savvy client who purchased an educational enrichment global franchise wanted to offer an additional level of services to meet the specific needs of her New Jersey client base. She was in need of a simple, direct and cost effective website to present her service categories and share client testimonials. In lieu of spending thousands for a website designer to build a custom site, we created a virtually ‘free website’ using WordPress’s Coraline blog template. We paid $20 bucks to purchase a custom URL from GoDaddy.com and installed a geo-specific masthead to add a polished welcome to viewers.
The feature pages and supporting drop-downs offer clear and concise information for harried parents in search of information. Images were stock photos combined with actual on-site photos.
The site functions like a content management system and can be changed and updated more easily than editing a Word document. And there is plenty of room to grow. Priority #1 —video. We recommended introducing a friendly welcome message from the franchise director, a few teachers and some happy customer testimonials (parents and children). Adding key social media is also in the works, of course.
Bottom line–this site helps potential customers get to know JEI and why it stands apart from the competition. This is a great start to markeing a franchise with a personalized, local message. On the cheap. Now there’s a good business plan.
- We laughed (Giants and Eli win!);
- We cried (Madonna’s slow-mo 2012 dancing made us realize that we, too, are old);
- We mocked most of the commercials (except for the Dodge/Chrysler ad with Clint Eastwood that spoke to the real SB audience–all-American viewers–mainstream, middle-of-the-road, driving American-made cars;
- We danced salsa in honor of Mr. Cruz (but really because we won the soccer team football pool )
What were our business takeaways?
- You can try too hard with commercials and confuse people.
- You can work so hard to produce a ‘creative’ ad that will be the envy of competing agencies, but not actually benefit the client because the viewer didn’t understand the messaging.
Hey brand advertisers–did your agency spend your millions wisely? How did you feel immediately after your ad ran? Did it run at the right time during the programming? Did it make sense?
Bottom line–did it work–or didn’t it?