Tag Archives: Medical Practice Marketing

Summer Strategy

what I'd like for you to knowSomehow, our economy has managed to hang on and not sink into the depths of despair or a crippling depression (depending upon who you talk to, of course).

At MPW, we’re certainly cognizant of our economic strife but also feel strongly that we have to push all that aside and forge ahead. Why? Because there are still consumers out there with money to spend. And people are always searching for quality healthcare providers–no matter what their bank accounts say.

There are buyers out there looking for your product or service right now.  The question is–can they find you??

If I am looking for just about anything, I’ll ask someone or, more likely, I’ll Google it.  If I Google your company or practice, what will I find? Will I find a clean and informative website, a host of articles that you have distributed about pertinent topics related to your business?  Can I peruse customer or patient testimonials about how great you are and how dumb I would be not to jump on board?

Our mantra is ‘keep it simple’. Simply strategies work wonders.  Let’s get a powerful marketing plan fired up for you. Right now.

Great day,

Stephanie

2009 Resolutions

victory-better11. Give clients even more than they expect. Surpass expectations for new clients and continue to provide customers with a WOW factor in 2009.

2.  Deliver top quality work STAT. We vow to keep our client base small enough to deliver fast and furiously. We are there for clients 24/7, when everyone else has gone home for the night, the weekend, the holiday.

3.  Design and implement ingenious ways to do more with less–less time, less people, less money. Execute flawlessly.

4.  Nurture valuable contacts. Note we say ‘valuable’.  We will continue to surround ourselves with passionate, intelligent professionals who we can help and who can help us.

Recently, we were laughing about all the folks suddenly coming out of the woodwork who were always too busy with more important things to offer  insight/counsel/guidance/advise who are now ironically asking for our help.

On the brighter side, our colleague, Ann Higgins, owner of Utopia Communications, offered us her (very valuable) time, experience and expertise when we were getting our operation off the ground.  Ann, may we thank you publicly, and promise to pass it on?

5. Get smart. This year, we vow to expand our education in all things PR–media (yippee), press, writing, selling and reaching the elusive customer.

Call us PollyAnna, but after seven glasses of champagne on NYE, we all voted to ignore cnnmoney.com this year and forge ahead with good karma and a positive message. Because somebody has to do it.

Daily Candy NYC

There’s a powerful consumer website that has ruled big cities for a long time, Daily Candy. The site is visually stunning, just catty enough, and nearly impossible to win media coverage. They also offer some targeted publications, including DailyCandyKids. One of our clients has launched a fashion item for babies and toddlers. We want our product covered and we want it now.

We broke the collection on another targeted media site, Urban Baby, last week. They provided a wonderful, free feature (including an eblast to their database!) and a great image of our product.

Now we’re thinking if Daily Candy received the Urban Baby blast about us, they may pass on covering us…

Not to worry, we have other plans to charm you into covering us, Daily Candy. Once you are on our radar, it’s only a matter of time until we win you over.

Stay tuned.