We have placed another client on the weekend health program, “To Your Health” hosted by Dr. Derrick DeSilva. We are big fans of News 12 and their continual effort to share all the resources our region has to offer. This time around, our surgeon client talked about the benefits of bariatric surgery. We encouraged him to appear with one of his articulate patients who also happened to be a nurse at one of the hospitals where the doctor is on staff.
HOSPITAL MEDIA SUPPORT
This turned out to be a very fortuitous effort as the three hospitals our client is affiliated with will also run the programs on their internal and external social media outlets, expanding our outreach tenfold.
If you are marketing a product or service to a regional audience, don’t forget about television. Once your PR person has booked your appearance, devote some time to undergoing some basic media training. Then, when it’s time for your close-up, you’ll be ready to shine.
NO TELEVISION AD DOLLARS EXPENDED HERE
Best of all, don’t forget the cost of this powerful media opportunity. $0.