Tag Archives: doctor social media

The Power of Content for Your Private Medical Practice

November 5, 2015

Busy DoctorFor doctors, there are very few hours in the week available for private practice marketing. Sure, they would love to post important educational articles on their Facebook and Twitter feeds or share new research with medical colleagues on LinkedIn, but doing this takes a backseat to patient care (followed by the endless pile of paperwork, of course).

We help doctors manage Facebook, Twitter, YouTube and LinkedIn social media

That’s where MPW Communications can help–once you’re our client, our team’s first assignment is to become “experts” in your medical specialty.

Then we determine who your target patient is and create a plan to find them and help them get to know you.

Once this initial strategy is in place, we establish a multi-pronged strategy to position you as a “thought leader” in your area of medical expertise.

An emerging trend supporting this effort is collaborative articles that feature several doctors contributing content for one subject.

The media is seeking your medical content about pertinent healthcare topics (but you don’t have time to write it).

Here’s an example:

live-science-logoWe were honored to be part of an exciting new LiveScience.com Health educational commentary about the changing face of breast cancer treatment. The article is co-authored by four physician experts in the field of breast cancer prevention, diagnosis and treatment.

My team and I helped these doctors put this article together through interviews, including medical documentation and research, and producing 2,000 words into a professional publication format.

LiveScience.com has proven to be a “feeder” publication to nationally-acclaimed news sources such as Huffington Post,
Fox News, Yahoo News, Everyday Health and other high-profile publication feeds which are read by just about everyone.

This particular document is especially valuable as it mentions / promotes the hospital with whom these doctors are affiliated, which will delight the PR team at the hospital who will also share the story through their local social media outlets and media contacts…

I want my voice to be heard in the healthcare area

If the time is right to have your voice heard, reach out to me directly at 732.763.1866 to discuss your medical practice’s marketing communications needs.

If it’s easier, complete the attached info below and I’ll be happy to contact you or set up a quick meeting.

Rest assured, the strategy we create will be tailored specifically for you and your medical practice’s growth goals.

So let’s chat.

Stephanie Duncan, Founder, MPW Communications, Inc.

Stephanie@mpwcomm.com