Tag Archives: doctor pr

Our doctor client is now a contributing writer for the Asbury Park Press

November 10, 2015

app logo_plainIn central New Jersey, the daily publication everyone reads first is the Asbury Park Press, a Gannett newspaper. Their reporting is accurate, creative, forthright and educational.

On Tuesdays, they publish an in-depth health feature section called “Healthy Living.”

In partnership with the doctor, we created a proposal for the APP editorial team where our physician client would contribute his medical expertise as a featured writer for the section and, in turn, garner exposure for his medical practice.

The editors approval the plan and the client’s first article (supported by our research, content suggestions and editing) appears today:


“Manage your weight loss, look your best by the holidays”


Note our client’s calling card–his practice name, phone number and live link to his website–are all included at the end of the article Dr. Adeyeri's APP Bio_2015in his bio. This makes it easy for thousands of readers (online and print) to contact him for an appointment and more information.

physician internet marketing, doctor office marketing nj, private practice social media management nj

Local article finds its way to HuffingtonPost.com & LiveScience.com

Huffington PostHere at MPW, we spend a lot of time writing content for professionals who provide the expertise and we create a message to share with the target audience.

Recently, we acted as a ghostwriter for an article that literally went viral live-science-logoand landed on the health pages of HuffingtonPost.com and LiveScience.com.

Interestingly, it all started with our client asking us to delve into a breaking news health topic and collaborate with a physician who added his own first-hand insight and expertise.

The result?  A news article that garnered national media exposure and great public relations for this New Jersey hospital and affiliated doctor.

Yes, just one 500-word article can do all that.

How again?

1) You give us a great message (that’s truly newsworthy).

2) We’ll make it into a news story and tell the targeted media why it’s important for them to share.

3) If we have done our jobs right, the news publications will take it from there.

4) Your name and brand will be publicized locally, state-wide and, when the story is really captivating or the timing is right… across the U.S.

Call us at (732) 617-9296 and let’s discuss how to get your important PR messages out.