Tag Archives: doctor office marketing

NJ Pain Management Doctor Featured on The Mighty

August 22, 2017

We are pleased to place our doctor client on The Mighty, a global patient-targeted chronic illness site for support and education with nearly one million followers.

Our client uses an FDA-cleared device to help patients overcome medication and treatment-resistant neuropathic pain.

The device manufacturer has no branded advertising, marketing plan or public relations support.

To overcome this obstacle, we developed a ‘start-up’ brand strategy for this Bergen County chiropractor which included soup to nuts:

  • Logo and brand ID
  • Website and blog
  • Social media profiles including Facebook, LinkedIn, Twitter, Google+
  • Expert content on topics related to alternative medicine/pain relief
  • Media outreach and public relations

Today, the doctor is a world-renowned expert on the use of the device and his success rate combatting several specific pain conditions.

He maintains a patient base from as far away as Australia, South Africa, South America, Western Europe, Canada and across the U.S.

If you’re ready to build your brand and reach more patients or customers, reach out to our MPW team at (732) 763-1866 or complete the eCard below and let us know how we can help.

Using consumer-targeted articles to reach new patients

How doctors can help fill their waiting rooms.

A simple and direct way to reach new patients is to offer patient-targeted tips and advice, referred to as doctor-to-patient or (DTP) marketing, like this recently published article. This piece was optimally publicized by our client using the following distinct avenues:

  • Health and Wellness sections of area newspapers
  • Doctor and affiliated hospital websites
  • Email ‘eblast’
  • Offered as a take-one in the practice office

Note the practice’s contact information is conveniently provided at the end of the article–

“How to Manage Your Diabetes During the Holidays”