Tag Archives: doctor commentary writer

Writing one article in your specialty can reach thousands of potential clients

doctor hand at PC

(Client links included below):

In today’s Internet media arena, a single timely and interesting article can be placed in a variety of marketing avenues to increase visibility, boost your reputation and attract new clients or patients.

For example, if you are a physician marketing your private practice, a well-timed, 500-word article about a healthcare topic in  your medical specialty can win placement in several areas and immediately be seen by thousands of viewers such as:

  • Your website blog
  • Your medical practice Facebook and Twitter pages
  • One or more AOL Patch site blogs in your target community
  • Local health and wellness sections of geo–targeted print publications.
  • External) blogs that focus on your topic (i.e. an article about alternative therapies for a chronic pain website).
  • For healthcare professionals, the marketing departments at affiliated hospitals are eager to publish doctor-authored content on their own multi-channel social media outlets!

Keep in mind, here at MPW, we use these channels — and many others.

Content is still king. If you need help getting the word out about your small business, you’ve come to the right place.

Using consumer-targeted articles to reach new patients

How doctors can help fill their waiting rooms.

A simple and direct way to reach new patients is to offer patient-targeted tips and advice, referred to as doctor-to-patient or (DTP) marketing, like this recently published article. This piece was optimally publicized by our client using the following distinct avenues:

  • Health and Wellness sections of area newspapers
  • Doctor and affiliated hospital websites
  • Email ‘eblast’
  • Offered as a take-one in the practice office

Note the practice’s contact information is conveniently provided at the end of the article–

“How to Manage Your Diabetes During the Holidays”