Tag Archives: doctor advertising nj

Our doctor client is now a contributing writer for the Asbury Park Press

November 10, 2015

app logo_plainIn central New Jersey, the daily publication everyone reads first is the Asbury Park Press, a Gannett newspaper. Their reporting is accurate, creative, forthright and educational.

On Tuesdays, they publish an in-depth health feature section called “Healthy Living.”

In partnership with the doctor, we created a proposal for the APP editorial team where our physician client would contribute his medical expertise as a featured writer for the section and, in turn, garner exposure for his medical practice.

The editors approval the plan and the client’s first article (supported by our research, content suggestions and editing) appears today:


“Manage your weight loss, look your best by the holidays”


Note our client’s calling card–his practice name, phone number and live link to his website–are all included at the end of the article Dr. Adeyeri's APP Bio_2015in his bio. This makes it easy for thousands of readers (online and print) to contact him for an appointment and more information.

physician internet marketing, doctor office marketing nj, private practice social media management nj

NJ Doctors, Are You Writing Healthcare Content to Share with Patients and Colleagues?

Everyday Health Logo_betterforRAM_2014September 16, 2015

Content is king, now more than ever (thank you social media).

Our clients have vast expertise in many fields–medicine, technology, health and wellness–you name it.

But this expertise puts our clients here in New Jersey in great demand, rarely leaving time to write marketing articles about topical issues which can help the general public live better, smarter–and convince them to call you for services.

That’s where MPW Communications comes in.

If you’re our client, tell us what’s important to you that you want people the-huffington-postto know–new medical breakthroughs, techniques, procedures, resources and even an opinion piece about what matters to you.

New ways for technology to make your like better, easier and even less expensive.

live-science-logo

We’ll create your content and share it with the world–so they can become your customers

Give us the topic, we’ll create your content which we’ll submit to key target publications, like this new article in Live Science today, which will probably be syndicated into several additional national media outlets and receive not hundreds–but thousands of views.

Find out more about how MPW Communications will get your voice heard–loud and clear–and drive new clients to your door

 

Are you publishing your expertise on today’s news blogs?

June 16, 2015

How are New Jersey customers, clients, and patients finding you beyond word-of-mouth and traditional advertising?

blog signMy, how times are changing in the public relations arena. Digital technology has evolved to empower us to seek out a multitude of Internet relationships and publish our client’s news directly on their sites–no groveling to editors needed.

In fact, overworked, besieged editors welcome our ready-to-publish article submissions featuring our client’s expertise! No longer reliant solely on journalists to tell our clients’ stories, we can circulate our own news, thank you very much.

Did we mention that editors readily accept this content, publish your news, including your name, business name, phone number and website link?

Some call this free advertising. We call it cost-effective MPW advertising.

Just take a look at the media sites listed on the banners on the left of our website−about 65% of them resulted from us creating content about our clients’ areas of expertise and offering it to topic-relevant websites or news sources ready to upload for their thousands of readers to enjoy.

Create one original article about a facet of your specialty and look at the remarkable distance this single effort can run https://mpwcomm.com/2014/03/03/writing-one-article-in-your-specialty-can-reach-thousands-of-potential-clients/

Content, in all its manifestations, is the driving force behind our new way of generating awareness and offering news to the public.

Blogs, reallyblog

Bloggers are every bit as valuable as traditional journalists, and in many cases, they have broader and more specific reach–right to your target customer.

No longer a generation of diarists, bloggers are the new journalists, armed with press passes and thousands of fans and followers–who eagerly go on to “share”  or “retweet” your content with their networks—and so on…

But, like all things in life, you have to be in it to win it.

Images courtesy of Stuart Miles and Renjith Krishnan at FreeDigitalPhotos.net.

Welcoming Physiatrist Dr. Perry Herman to MPW

It is our pMPW_Communications logo_2013leasure to welcome New Jersey physiatrist Perry Herman, MD, to MPW Communications.

This is a very interesting medical specialty.  Physiatrists specialize in non-surgical physical medicine and rehabilitation  for patients who have been disabled as a result of a disease, condition, disorder, or injury. They diagnose, treat injuries and conditions in cooperation with the patient’s treatment team using non-surgical methods.

Physiatrists focus on a personalized method of treatment to improve their patients’ quality of life. As a result, a patient’s recuperation involves every aspect of their lives.

Dr. Herman takes a holistic approach to pain management and healing. He specializes in patients dealing with neck and low back pain, orthopedic issues, scoliosis and fibromyalgia.

MPW will develop and implement a comprehensive marketing and public relations program around his expanding medical practice.

We look forward to working with this talented physician and his motivated medical team.