Last year we began introducing simple and direct 30-second television advertising spots for clients targeting specific geo areas here in New Jersey. To keep costs down, but reaching the central New Jersey viewing market, we chose Cablevision to air our ads.
A year later, we are more than pleased with the results.
- MPW Communications developed the script focus, worked with our client to select a real-life on-air testimonial and even added our client to the commercial.
- We carefully selected specific cable channels that suited our target demographic to air our 30-second spot and even determined the optimal time of day each ad would run.
- We monitored results and changed targets seasonally.
- Finally, we negotiated lower advertising rates per ad run and successfully added additional channels to the ad run at no additional charge.
Certainly, today’s marketing strategies are focused primarily on the Internet. However, the vast majority of us still spend plenty of time watching television.