Our doctor client is now a contributing writer for the Asbury Park Press

November 10, 2015

app logo_plainIn central New Jersey, the daily publication everyone reads first is the Asbury Park Press, a Gannett newspaper. Their reporting is accurate, creative, forthright and educational.

On Tuesdays, they publish an in-depth health feature section called “Healthy Living.”

In partnership with the doctor, we created a proposal for the APP editorial team where our physician client would contribute his medical expertise as a featured writer for the section and, in turn, garner exposure for his medical practice.

The editors approval the plan and the client’s first article (supported by our research, content suggestions and editing) appears today:


“Manage your weight loss, look your best by the holidays”


Note our client’s calling card–his practice name, phone number and live link to his website–are all included at the end of the article Dr. Adeyeri's APP Bio_2015in his bio. This makes it easy for thousands of readers (online and print) to contact him for an appointment and more information.

physician internet marketing, doctor office marketing nj, private practice social media management nj

The Power of Content for Your Private Medical Practice

November 5, 2015

Busy DoctorFor doctors, there are very few hours in the week available for private practice marketing. Sure, they would love to post important educational articles on their Facebook and Twitter feeds or share new research with medical colleagues on LinkedIn, but doing this takes a backseat to patient care (followed by the endless pile of paperwork, of course).

We help doctors manage Facebook, Twitter, YouTube and LinkedIn social media

That’s where MPW Communications can help–once you’re our client, our team’s first assignment is to become “experts” in your medical specialty.

Then we determine who your target patient is and create a plan to find them and help them get to know you.

Once this initial strategy is in place, we establish a multi-pronged strategy to position you as a “thought leader” in your area of medical expertise.

An emerging trend supporting this effort is collaborative articles that feature several doctors contributing content for one subject.

The media is seeking your medical content about pertinent healthcare topics (but you don’t have time to write it).

Here’s an example:

live-science-logoWe were honored to be part of an exciting new LiveScience.com Health educational commentary about the changing face of breast cancer treatment. The article is co-authored by four physician experts in the field of breast cancer prevention, diagnosis and treatment.

My team and I helped these doctors put this article together through interviews, including medical documentation and research, and producing 2,000 words into a professional publication format.

LiveScience.com has proven to be a “feeder” publication to nationally-acclaimed news sources such as Huffington Post,
Fox News, Yahoo News, Everyday Health and other high-profile publication feeds which are read by just about everyone.

This particular document is especially valuable as it mentions / promotes the hospital with whom these doctors are affiliated, which will delight the PR team at the hospital who will also share the story through their local social media outlets and media contacts…

I want my voice to be heard in the healthcare area

If the time is right to have your voice heard, reach out to me directly at 732.763.1866 to discuss your medical practice’s marketing communications needs.

If it’s easier, complete the attached info below and I’ll be happy to contact you or set up a quick meeting.

Rest assured, the strategy we create will be tailored specifically for you and your medical practice’s growth goals.

So let’s chat.

Stephanie Duncan, Founder, MPW Communications, Inc.

Stephanie@mpwcomm.com

NJ Doctors, Are You Writing Healthcare Content to Share with Patients and Colleagues?

Everyday Health Logo_betterforRAM_2014September 16, 2015

Content is king, now more than ever (thank you social media).

Our clients have vast expertise in many fields–medicine, technology, health and wellness–you name it.

But this expertise puts our clients here in New Jersey in great demand, rarely leaving time to write marketing articles about topical issues which can help the general public live better, smarter–and convince them to call you for services.

That’s where MPW Communications comes in.

If you’re our client, tell us what’s important to you that you want people the-huffington-postto know–new medical breakthroughs, techniques, procedures, resources and even an opinion piece about what matters to you.

New ways for technology to make your like better, easier and even less expensive.

live-science-logo

We’ll create your content and share it with the world–so they can become your customers

Give us the topic, we’ll create your content which we’ll submit to key target publications, like this new article in Live Science today, which will probably be syndicated into several additional national media outlets and receive not hundreds–but thousands of views.

Find out more about how MPW Communications will get your voice heard–loud and clear–and drive new clients to your door

 

Is It Time to Boost Your NJ Medical Practice Marketing to the Next Level?

MDJuly 17, 2015

Do you outsource medical billing or accounting functions at your medical practice?

Due to the increasing time constraints (thank you, ACA) on doctors, nurses and administrative staff, it’s a fact of life. And let’s be honest, once you partner with the right service providers, it’s one less headache to worry about.

Your reasons for outsourcing are probably because it is more cost-effective, faster, and so that the people who are really good at it can make it happen for you.

But what about your marketing, public relations and advertising needs?

Unless you have a large practice, you probably don’t have someone in-house with specific medical marketing expertise in the New Jersey geo area that includes:

    • Social media expertise in healthcare (Facebook, LinkedIn, Twitter, Google+)
    • Building relationships with your “Raving Fan” patients to help increase patient referrals
    • Using simple and effective tools to increase your visibility to referring doctors
    • Contacts with local reporters and editors
    • Expert-level content skills to craft patient testimonials and white papers about your medical expertise
    • Relationships with local organizations who would like to feature you as a guest speaker
    • 365 days-a-week ability to update your website and keep it fresh, exciting and educational

Social media management and marketing outsourcing are hugely beneficial to your private practice

Here at MPW HEALTH, our services generally cost less than a part-time employee and have BIG impact on clinic growth, whether you are located in Bergen County or Gloucester County, New Jersey.

Contact us at 732-617-9296 or info@mpwcomm.com and we’ll be happy to review your website, online presence and current marketing program at no cost. Then we can chat about your goals and how we can help achieve them–sooner rather than later.

How to get more clients without spending a dollar on advertising

May 11, 2015

people in shadowCertainly, we’re all in business to grow and prosper. And that means building the business by winning new clients.

But adding new customers doesn’t come easy, particularly if they don’t have any history or any connection to you. While, yes, this can be part of the game, it’s also the longer track to eventual success, in most cases.

HERE IN NEW JERSEY, WE ARE A VERY RELATIONSHIP-BASED COMMUNITY

Perhaps it stems from so many residents who have come here from New York or even outside the U.S. When we find something that works, we share it with the people in our circle and they do the same for us.

The same goes for business relationships.

Don’t forget that your existing customers can be a key link between you and “fast-tracking” to a wider customer base.  Your current customers, or patients if you are in healthcare, are the connectors  who can open a door which might otherwise be locked from the inside.

HOW YOUR BOTTOM LINE CAN GROW WITH A $0 ADVERTISING BUDGET

I’ve give you an example that’s close to home–

MPW doesn’t advertise.

Most of our clients have been with us since we opened our doors back in 2008. They have consistently recommended us to their friends, neighbors and colleagues who work in parallel or completely distinct industries.

NEVER STOP IMPRESSING YOUR LONG-TIME CUSTOMERS

Regardless of how long our NJ small business, not-for-profit, private practice or hospital clients have been with us, we still work very hard–every day–to “wow” them with something new, useful, and revenue-producing.

Dedicate your energy to the customers you already have and you’ll develop loyalty and trust.  Bolster a strong relationship where your current customers will enthusiastically spread the word about you–and your business.

Stephanie Duncan

Image courtesy of FreeDigitalPhotos.net

Are you publishing your expertise on today’s news blogs?

June 16, 2015

How are New Jersey customers, clients, and patients finding you beyond word-of-mouth and traditional advertising?

blog signMy, how times are changing in the public relations arena. Digital technology has evolved to empower us to seek out a multitude of Internet relationships and publish our client’s news directly on their sites–no groveling to editors needed.

In fact, overworked, besieged editors welcome our ready-to-publish article submissions featuring our client’s expertise! No longer reliant solely on journalists to tell our clients’ stories, we can circulate our own news, thank you very much.

Did we mention that editors readily accept this content, publish your news, including your name, business name, phone number and website link?

Some call this free advertising. We call it cost-effective MPW advertising.

Just take a look at the media sites listed on the banners on the left of our website−about 65% of them resulted from us creating content about our clients’ areas of expertise and offering it to topic-relevant websites or news sources ready to upload for their thousands of readers to enjoy.

Create one original article about a facet of your specialty and look at the remarkable distance this single effort can run https://mpwcomm.com/2014/03/03/writing-one-article-in-your-specialty-can-reach-thousands-of-potential-clients/

Content, in all its manifestations, is the driving force behind our new way of generating awareness and offering news to the public.

Blogs, reallyblog

Bloggers are every bit as valuable as traditional journalists, and in many cases, they have broader and more specific reach–right to your target customer.

No longer a generation of diarists, bloggers are the new journalists, armed with press passes and thousands of fans and followers–who eagerly go on to “share”  or “retweet” your content with their networks—and so on…

But, like all things in life, you have to be in it to win it.

Images courtesy of Stuart Miles and Renjith Krishnan at FreeDigitalPhotos.net.

One physician article, many national media placements

HuffPoLogoA hospital system here in central New Jersey has been one of our clients for many years. To support many of their high-profile doctors who are affiliated with the hospital, the public relations department will often work with the physicians to write topical health and wellness articles under the doctor’s name.

These informative and timely articles are then submitted to various media outlets.fox_news_logo_a_lyahoo-news-logo Recently, we were assigned to write an article for a pediatrician focusing on surprising dangers in the home for young children.

Within a week, the article was published on several nationwide media outlets (the Huffington Post had more than 700 likes and 100+ shares in less than 24 hours…) and her informative and educational commentalive-science-logory was read by thousands of people (hopefully lots of parents!).

Click on any of the publications above to read the physician commentary article featuring a New Jersey doctor.

 

New logo, new year, same MPW quality

MPW LogoThank you to one of our ace graphic designers here in New Jersey, Dolly, who created a new logo for us–we decided six years was long enough for our original logo (we launched the company in 2008) .

It just feels good to freshen up the brand occasionally–it’s like getting a new car or painting the living room. Everything just feels a little brighter, a little more hip and creative.

Just like our team here at MPW 😉

Is it time to give your own brand’s look a fresh coat of paint?

Stephanie Duncan’s Huffington Post article tells how to find the right surgeon for you

Huffington PostNone of us wants to face surgery. But if you are blessed with the time to pick and choose your surgeon before your operation, MPW Communications founder Stephanie Duncan has a new article today on Huffington Post offering expert-provided advise on how to pick a doctor that is right for your operation.

Surgery imageStephanie partnered with CentraState Medical Center in Freehold and their chief of surgery, Dr. Amit Kharod, who offered advise from his unique point of view.

Facing the knife? Read this and rest a bit easier, knowing you have a doctor in your corner who will get you back on your feet quickly and with the least amount of pain possible.