Category Archives: website manager nj

NJ Pain Management Doctor Featured on The Mighty

August 22, 2017

We are pleased to place our doctor client on The Mighty, a global patient-targeted chronic illness site for support and education with nearly one million followers.

Our client uses an FDA-cleared device to help patients overcome medication and treatment-resistant neuropathic pain.

The device manufacturer has no branded advertising, marketing plan or public relations support.

To overcome this obstacle, we developed a ‘start-up’ brand strategy for this Bergen County chiropractor which included soup to nuts:

  • Logo and brand ID
  • Website and blog
  • Social media profiles including Facebook, LinkedIn, Twitter, Google+
  • Expert content on topics related to alternative medicine/pain relief
  • Media outreach and public relations

Today, the doctor is a world-renowned expert on the use of the device and his success rate combatting several specific pain conditions.

He maintains a patient base from as far away as Australia, South Africa, South America, Western Europe, Canada and across the U.S.

If you’re ready to build your brand and reach more patients or customers, reach out to our MPW team at (732) 763-1866 or complete the eCard below and let us know how we can help.

New Jersey Doctors: Can New Patients Find You?

May 3, 2017

You can be the best doctor in the world, but if no one knows you are out there, how can you help them?

MPW specializes in reaching new patients for your medical specialty, so you can spend your time practicing medicine.

Call us to talk about your New Jersey medical practice needs at 732-617-9296.

Senior Living Community Client in NJ Featured on News 12

November 2016

When seniors (or their children) are seeking retirement community living, they are not just looking for a roof over their heads, they are looking for an inspired, lively environment where the resident will thrive.

Our retirement community client, located in Freehold, Monmouth County, accomplishes this goal like no other continuing care retirement community (CCRC) that we have ever seen.

We placed the executive director and a resident on News 12 to talk about their brand’s unique selling points (USPs) and why senior viewers should be flocking to their comprehensive lifestyle program at this flourishing senior living community.

It was a five-minute designated segment devoted entirely to their community’s merits. The segment featured the director’s expertise and the resident’s (the customer’s) obvious satisfaction with the product/service she had purchased.

Can we help you promote your business to customers here in New Jersey? Call us at (732) 763-1866 to talk about your brand’s business goals.

We’ll take the lead and make it happen, sooner than you expect.

 

 

 

 

Promoting our NJ physician clients as doctors–but people too

Surgery imageJanuary 12, 2016

Choosing a new doctor is tricky–you often don’t have much to go on other than what you can find on the Internet.

If patients are going to be under the care of a doctor for a longer period of time, say for a chronic condition or long-term treatment, they’re looking for a healthcare provider who is:

1) highly skilled and qualified

2) enthusiastically recommended by other patients (within the past few months)

2) has a pleasant ‘bedside manner’ for the ongoing hospital and/or office visits ahead

NJ Doctor Public Relations

One of our Freehold, New Jersey – based surgeons has all of these assets–and more.  He is highly skilled technically, but also has a winning personality–calming, reassuring, smart and dedicated to his patients 24/7/365.

As his marketing and public relations arm, it’s our job to promote these unique attributes by  helping potential patients in the central New Jersey geographic area discover him and feel like they’ve known him even before their first medical consultation.

app logo_plainAs part of this strategy, we placed an article today by the surgeon in his targeted geographic area, detailing his personal New Year resolutions for 2016.

“A doctor’s personal health resolutions for 2016”


The goal of this article was to serve as an educational piece for readers, but also to present the doctor as someone who personally cares about maintaining his own heath.

MDCould your New Jersey medical practice benefit from custom marketing, social media and public relations support at an affordable price point?

Great! We’d be happy to talk with you. Contact us directly:

  • Call 732-763-1866
  • Email info@mpwcomm.com
  • Complete the info card below and we’ll reach out to you:

The Power of Content for Your Private Medical Practice

November 5, 2015

Busy DoctorFor doctors, there are very few hours in the week available for private practice marketing. Sure, they would love to post important educational articles on their Facebook and Twitter feeds or share new research with medical colleagues on LinkedIn, but doing this takes a backseat to patient care (followed by the endless pile of paperwork, of course).

We help doctors manage Facebook, Twitter, YouTube and LinkedIn social media

That’s where MPW Communications can help–once you’re our client, our team’s first assignment is to become “experts” in your medical specialty.

Then we determine who your target patient is and create a plan to find them and help them get to know you.

Once this initial strategy is in place, we establish a multi-pronged strategy to position you as a “thought leader” in your area of medical expertise.

An emerging trend supporting this effort is collaborative articles that feature several doctors contributing content for one subject.

The media is seeking your medical content about pertinent healthcare topics (but you don’t have time to write it).

Here’s an example:

live-science-logoWe were honored to be part of an exciting new LiveScience.com Health educational commentary about the changing face of breast cancer treatment. The article is co-authored by four physician experts in the field of breast cancer prevention, diagnosis and treatment.

My team and I helped these doctors put this article together through interviews, including medical documentation and research, and producing 2,000 words into a professional publication format.

LiveScience.com has proven to be a “feeder” publication to nationally-acclaimed news sources such as Huffington Post,
Fox News, Yahoo News, Everyday Health and other high-profile publication feeds which are read by just about everyone.

This particular document is especially valuable as it mentions / promotes the hospital with whom these doctors are affiliated, which will delight the PR team at the hospital who will also share the story through their local social media outlets and media contacts…

I want my voice to be heard in the healthcare area

If the time is right to have your voice heard, reach out to me directly at 732.763.1866 to discuss your medical practice’s marketing communications needs.

If it’s easier, complete the attached info below and I’ll be happy to contact you or set up a quick meeting.

Rest assured, the strategy we create will be tailored specifically for you and your medical practice’s growth goals.

So let’s chat.

Stephanie Duncan, Founder, MPW Communications, Inc.

Stephanie@mpwcomm.com

NJ Doctors, Are You Writing Healthcare Content to Share with Patients and Colleagues?

Everyday Health Logo_betterforRAM_2014September 16, 2015

Content is king, now more than ever (thank you social media).

Our clients have vast expertise in many fields–medicine, technology, health and wellness–you name it.

But this expertise puts our clients here in New Jersey in great demand, rarely leaving time to write marketing articles about topical issues which can help the general public live better, smarter–and convince them to call you for services.

That’s where MPW Communications comes in.

If you’re our client, tell us what’s important to you that you want people the-huffington-postto know–new medical breakthroughs, techniques, procedures, resources and even an opinion piece about what matters to you.

New ways for technology to make your like better, easier and even less expensive.

live-science-logo

We’ll create your content and share it with the world–so they can become your customers

Give us the topic, we’ll create your content which we’ll submit to key target publications, like this new article in Live Science today, which will probably be syndicated into several additional national media outlets and receive not hundreds–but thousands of views.

Find out more about how MPW Communications will get your voice heard–loud and clear–and drive new clients to your door

 

New logo, new year, same MPW quality

MPW LogoThank you to one of our ace graphic designers here in New Jersey, Dolly, who created a new logo for us–we decided six years was long enough for our original logo (we launched the company in 2008) .

It just feels good to freshen up the brand occasionally–it’s like getting a new car or painting the living room. Everything just feels a little brighter, a little more hip and creative.

Just like our team here at MPW 😉

Is it time to give your own brand’s look a fresh coat of paint?

Welcoming Physiatrist Dr. Perry Herman to MPW

It is our pMPW_Communications logo_2013leasure to welcome New Jersey physiatrist Perry Herman, MD, to MPW Communications.

This is a very interesting medical specialty.  Physiatrists specialize in non-surgical physical medicine and rehabilitation  for patients who have been disabled as a result of a disease, condition, disorder, or injury. They diagnose, treat injuries and conditions in cooperation with the patient’s treatment team using non-surgical methods.

Physiatrists focus on a personalized method of treatment to improve their patients’ quality of life. As a result, a patient’s recuperation involves every aspect of their lives.

Dr. Herman takes a holistic approach to pain management and healing. He specializes in patients dealing with neck and low back pain, orthopedic issues, scoliosis and fibromyalgia.

MPW will develop and implement a comprehensive marketing and public relations program around his expanding medical practice.

We look forward to working with this talented physician and his motivated medical team.

Stephanie Duncan featured in the Asbury Park Press today

Stephanie MPW_Asbury Park Press_FINAL3We could not find a better way to start a new week than to have Stephanie featured in the Business Section of the Asbury Park Press today. As most of you know, the APP has a fine reputation as the one and only long-standing daily newspaper here in central New Jersey. (Their business and investigative reporting pages are especially well-respected).

Stephanie’s down-to-earth perspective comes shining through in this Q and Q with the Business editor, Dennis Carmody. One of our long-time clients, Dr. Sowemimo, is shown with Stephanie.

Our New Jersey targeted television ads go live!

as soon on TVIt took some leg work on our part, but we’ve developed a very cost effective television advertising program for our clients who are targeting specific geographic markets here in New Jersey.

The ads are running on popular, high quality channels and we could not be more pleased with the results this far.

Here’s one of our latest efforts, featuring a patient testimonial http://www.youtube.com/watch?v=TCOvyx3Yafg