Category Archives: Website Content

NJ Pain Management Doctor Featured on The Mighty

August 22, 2017

We are pleased to place our doctor client on The Mighty, a global patient-targeted chronic illness site for support and education with nearly one million followers.

Our client uses an FDA-cleared device to help patients overcome medication and treatment-resistant neuropathic pain.

The device manufacturer has no branded advertising, marketing plan or public relations support.

To overcome this obstacle, we developed a ‘start-up’ brand strategy for this Bergen County chiropractor which included soup to nuts:

  • Logo and brand ID
  • Website and blog
  • Social media profiles including Facebook, LinkedIn, Twitter, Google+
  • Expert content on topics related to alternative medicine/pain relief
  • Media outreach and public relations

Today, the doctor is a world-renowned expert on the use of the device and his success rate combatting several specific pain conditions.

He maintains a patient base from as far away as Australia, South Africa, South America, Western Europe, Canada and across the U.S.

If you’re ready to build your brand and reach more patients or customers, reach out to our MPW team at (732) 763-1866 or complete the eCard below and let us know how we can help.

Coming up for a little air

Where to begin.

No news is good news?

There’s the old saying that healthcare people die early because they don’t take care of their own health. Fact.

Well, in our business, we haven’t taken time to market ourselves. Literally.

Sounds odd, but we have been packed to the rafters with clients we like who take up all of our time.  And then some. So, we don’t have time to reach out to new clients. Silly, we know, we know.

So we are housekeeping this week. We reignited our Twitter account  (who WERE those folks we were following?) and shared a thrilling exchange with Cortney Novogratz about her new book that came out today (with spouse Robert). There is much to do.

Our takeaway for those of you whom we are not expertly managing your day-to-day social media? Time to tidy things up:

  • Put up a blog post about what you are doing
  • Respond to a few tweets
  • Post a patient / customer testimonial message you received (with their permission, of course) on your Facebook account.

In other words, it’s time for all of us to come up to the surface for some air.

A fast, fun and effective franchise website with room to grow

Image

A savvy client who purchased an educational enrichment global franchise wanted to offer an additional level of services to meet the specific needs of her New Jersey client base. She was in need of a simple, direct and cost effective website to present her service categories and share client testimonials. In lieu of spending thousands for a website designer to build a custom site, we created a virtually ‘free website’ using WordPress’s Coraline blog template. We paid $20 bucks to purchase a custom URL from GoDaddy.com and installed a geo-specific masthead to add a polished welcome to viewers.

The feature pages and supporting drop-downs offer clear and concise information for harried parents in search of information. Images were stock photos combined with actual on-site photos.

The site functions like a content management system and can be changed and updated more easily than editing a Word document. And there is plenty of room to grow. Priority #1 —video. We recommended introducing a friendly welcome message from the franchise director, a few teachers and some happy customer testimonials (parents and children). Adding key social media is also in the works, of course.

Bottom line–this site helps potential customers get to know JEI and why it stands apart from the competition. This is a great start to markeing a franchise with a personalized, local message. On the cheap. Now there’s a good business plan.

Using consumer-targeted articles to reach new patients

How doctors can help fill their waiting rooms.

A simple and direct way to reach new patients is to offer patient-targeted tips and advice, referred to as doctor-to-patient or (DTP) marketing, like this recently published article. This piece was optimally publicized by our client using the following distinct avenues:

  • Health and Wellness sections of area newspapers
  • Doctor and affiliated hospital websites
  • Email ‘eblast’
  • Offered as a take-one in the practice office

Note the practice’s contact information is conveniently provided at the end of the article–

“How to Manage Your Diabetes During the Holidays” 

Private practice social media management. Yes we do.

You’re savvy enough to realize the importance of updating your practice blog, garnering ‘likes’ on Facebook and connecting with patients and colleagues on Twitter and LinkedIn. But it is a time sensitive and time consuming effort because what you post needs to inform, help or educate your supporters.

And you don’t have time to do this yourself nor does your staff.

Welcome to MPW Communications.  We’ll step in and hit the ground running on all cylinders as soon as tomorrow. Need to boost your visibility by also posting on blogs which are relevant to your specialty? We’ll take care of that as well.

Give us a call to discuss your goals and we’ll get you there. Fast.

New year, new client, great technology

It is with great pleasure we announce our new partnership with a medical practice who will be the first medical treatment center in New Jersey to offer FDA-approved Calmare Pain Therapy treatment technology to help patients living with chronic pain. This technology is somewhat new in the US and already earning positive reviews from patients. The technology will help patients dealing with cancer and related treatment, MS, diabetes, phantom limb syndrome, diabetes pain and several other diseases.

MPW will be writing content for the website, hosted by WordPress, overseeing social media outreach to patients and physicians, and creating a big stir of interest on the PR front.

We love this client already. They are aggressive, smart and ready to help people with their pain. We are honored to partner with Rutherford Allied Medical Group.

They call you Dr. Blog

Dear Doctor:

So you’ve created or recently updated your concise, easy-to navigate medical practice website. The next step in strengthening your message is actually enjoyable—it is your opportunity to express yourself and talk about what is important to you, your practice and your industry. It’s time to blog.

Why? Because you are a doctor or dentist and patients care about what you think.  Patients respect and trust your expertise and therefore welcome an opportunity to peer into your insight. Blogs help you establish a rapport with (new) patients even before they meet you.

Here are some cold hard facts about blogging―

*79% of internet users have gone online in search of healthcare information (2009).
*75% of bloggers have college degrees and 40% have graduate degrees.
*72% say they blog in order to obtain or share their expertise.
*59% of bloggers say their blog has helped their practice be viewed as an industry leader.

“I’d love to blog, but I don’t have the time.”

Problem solved. At MPW, we specialize in taking any topic (our most recent physician directive was “sebaceous cysts”) researching it, writing a commentary and sending it to you for review prior to upload. The post will include relevant links and images, of course. Once approved, we’ll also add it to your Twitter feed and post it for your Facebook followers. Your ideas will be executed; we’ll do the legwork for you.

As an example, here is the social media program we run for one of our surgeon clients:

Blog

Twitter

Facebook

Newsletter

Overseeing your social media outreach is just one avenue where we can help grow your practice to the level that you have always dreamed of. We will make it happen.

Healthcare Consumers Turn to YouTube

Ogilvy PR reported a few days ago that Google statistics confirm 79% of health consumers have watched videos about their specific health condition on YouTube http://tinyurl.com/29owzgl.

Do you call the doctor every time you have a pain, get hurt or have some type of health issue? Us either.  Consumers, even those dealing with their own health and well-being, don’t want to wade through paragraphs of content. JUST SHOW ME WHAT I NEED TO KNOW.

Windows on the Water at Frogbridge

We had the pleasure of attending an event at Frogbridge’s Windows on the Water. This 86-acre resort (Millstone Township, Monmouth County, NJ) is also a client. They offer corporate picnics, gazillions of activities (rockwall bungee jumping anyone?), fancy events at Windows on the Water catering facility, and smaller affairs at their on-site shops, like Frogarita’s or Ribbits Ice Cream Parlor.

We’ve been honored to help them revamp their website http://www.windowsonthewaternj.com/index.html which needs to house a tremendous amount of content for their wide and diverse customer base. We also copyright all their printed marketing, advertising and public relations materials.

If you need a beautiful site for a special occasion, outdoor affair, professional or private, this could be just the place for you.

10 Great Tips for Corporate Blogging

The American Express OPEN Forum originally published Mashable’s “10 brilliant tips for corporate blogging” http://mashable.com/2010/07/20/corporate-blogging-tips/ They report that small businesses with corporate blogs receive 55 percent more traffic than small businesses that don’t blog. They tips are easy and can be accomplished quickly and easily. Enough said.