Category Archives: Public Relations

MPW Places Client on CBS 2 New York

September 14, 2018

One of the strategies we utilize is helping to share good deeds performed by our clients with New York and New Jersey media outlets.

While we are not directly marketing the services or products of our clients, we are telling a story about their values and the caliber of their brand.

Yesterday, CBS 2 in New York featured a community service project sponsored by our client, a senior living retirement community here in New Jersey.

Our client wa thrilled with the 2-minute feature piece–as well as the added commentary at the end of the piece by senior news anchors Maurice Dubois and Kristine Johnson:

Are You Maximizing Your ‘Raving Fan’ Base?

August 14, 2018

If you’re in business, you have them and you covet them.

Your raving fans are the clients who recognize your outstanding product or service and want to shout from the rooftops about how wonderful you are.

They chose your business, took a leap of faith and reaped the rewards of a successful outcome.

These raving fans are your best marketing tool because they have already experienced your services–and loved the results.

They will be more influential than any snappy ad campaign you might be spending a fortune to produce.

Your optimally satisfied customers will submit testimonials, be photographed or quoted in your marketing materials, post about you on social media and even speak with potential customers about how thrilled they are with your business.

That’s right–Raving Fans will tout the quality of your business to future customers–all for free.

On average, you should have about 10 raving fans who you can turn to for support and positive feedback.

Show your appreciation to these VIP customers by sending a gift now and then that is not directly related to your service or product.

(In most cases, we don’t recommend discounting the cost of the service you are providing.)

By partnering with a small business marketing firm like MPW, you are maximizing every aspect of your business attributes to draw in the right customers.

We’d love to tell you more about specific ways we can grow your business–quickly and cost-effectively.

In the meantime, take a few minutes to call your raving fans, just to let them know how much their business and continued support means to you.

Reach out to us at (732) 763-1866 or complete the eCard below and we’ll reach out to you.

Healthcare Client Placement in NJ Monthly Magazine

November 17, 2017

NJ Monthly’s biggest issue of the year is the November “Top Docs” issue.

This year’s top-selling issue is an extended article about opioid-free pain treatment options in the NJ-metro area, “As Addiction Rises, Doctors Seek Pain-Relieving Alternatives to Opioids.”

We were pleased to place our Bergen County chiropractic and pain management doctor in this article, which has generated nationwide attention for its focus on non-invasive pain treatment alternatives which have no patient side effects.

Most importantly, patients are consistently reporting reduced or even an elimination of pain after therapy.

Congratulations to our client for boldly pushing forward alternative solutions to severe chronic pain.


If you healthcare practice or small business is also doing great things–and nobody knows about it–let us reach out to local, regional and national media to share your story.

Call MPW, located in Monmouth County, at 732-763-1866.

 

NJ Pain Management Doctor Featured on The Mighty

August 22, 2017

We are pleased to place our doctor client on The Mighty, a global patient-targeted chronic illness site for support and education with nearly one million followers.

Our client uses an FDA-cleared device to help patients overcome medication and treatment-resistant neuropathic pain.

The device manufacturer has no branded advertising, marketing plan or public relations support.

To overcome this obstacle, we developed a ‘start-up’ brand strategy for this Bergen County chiropractor which included soup to nuts:

  • Logo and brand ID
  • Website and blog
  • Social media profiles including Facebook, LinkedIn, Twitter, Google+
  • Expert content on topics related to alternative medicine/pain relief
  • Media outreach and public relations

Today, the doctor is a world-renowned expert on the use of the device and his success rate combatting several specific pain conditions.

He maintains a patient base from as far away as Australia, South Africa, South America, Western Europe, Canada and across the U.S.

If you’re ready to build your brand and reach more patients or customers, reach out to our MPW team at (732) 763-1866 or complete the eCard below and let us know how we can help.

Older Seniors Still Turn to Print for Their News

July 19, 2017A longtime client, a retirement community affiliated with a regional hospital in Freehold, is home to older seniors who are increasingly open to using electronic media for their news.

But they are still going to read a print newspaper first.

And who could blame them?

(Some of us here at MPW still prefer to work on desktop computers, much to the chagrin of those half our age…)

To reach future residents, and let them know what a wonderful place Applewood is, we often pitch great editorial stories to print journalists first.

Today, the Newspaper Media Group (The News Transcript in our geo area) published a full-color, oversized image with caption and an article (created by us) about our client’s volunteer efforts.

Not only does the article herald the residents‘ volunteer efforts, it conveys to the reader what a great place Applewood must be.

Coverage like this (and this in the Asbury Park Press) trumps an advertisement any day, trust us.

How do you target your future customers

When you think about your brand, how are you reaching future clients and customers?

Do you have the expertise to present your products or services in a way that they will not feel like they’re being ‘sold?’

If you are befuddled by how to cost effectively reach more customers, we can help.

Reach out to us at info@mpwcomm.com or call our team at (732) 763-1866.

 

New Jersey Doctors: Can New Patients Find You?

May 3, 2017

You can be the best doctor in the world, but if no one knows you are out there, how can you help them?

MPW specializes in reaching new patients for your medical specialty, so you can spend your time practicing medicine.

Call us to talk about your New Jersey medical practice needs at 732-617-9296.

Surgeon Client’s Patients Featured in Asbury Park Press 2-Page Spread

March 28, 2017

Part of successful doctor marketing here in New Jersey is capitalizing on the doctor’s patient success stories–in the target geographic area where the doctor practices.

Our Monmouth County surgeon is located in the middle of the Asbury Park Press newspaper region.

We reached out to the publication suggesting an amazing success story of three generations who had weight loss surgery and collectively lost 260 pounds.

The article appears today, featured on the cover and page 3 of the Healthy Living section.

In addition, the publication felt the article was so strong, they added a ‘teaser’ featured above the masthead on page one.

If you’re ready to get the word out about the good work your medical practice is doing, we welcome the opportunity to talk about expanding your patient base. Call our MPW team at (732) 763-1866 and let’s get your success stories front and center.

Our doctor client is now a contributing writer for the Asbury Park Press

November 10, 2015

app logo_plainIn central New Jersey, the daily publication everyone reads first is the Asbury Park Press, a Gannett newspaper. Their reporting is accurate, creative, forthright and educational.

On Tuesdays, they publish an in-depth health feature section called “Healthy Living.”

In partnership with the doctor, we created a proposal for the APP editorial team where our physician client would contribute his medical expertise as a featured writer for the section and, in turn, garner exposure for his medical practice.

The editors approval the plan and the client’s first article (supported by our research, content suggestions and editing) appears today:


“Manage your weight loss, look your best by the holidays”


Note our client’s calling card–his practice name, phone number and live link to his website–are all included at the end of the article Dr. Adeyeri's APP Bio_2015in his bio. This makes it easy for thousands of readers (online and print) to contact him for an appointment and more information.

physician internet marketing, doctor office marketing nj, private practice social media management nj

One physician article, many national media placements

HuffPoLogoA hospital system here in central New Jersey has been one of our clients for many years. To support many of their high-profile doctors who are affiliated with the hospital, the public relations department will often work with the physicians to write topical health and wellness articles under the doctor’s name.

These informative and timely articles are then submitted to various media outlets.fox_news_logo_a_lyahoo-news-logo Recently, we were assigned to write an article for a pediatrician focusing on surprising dangers in the home for young children.

Within a week, the article was published on several nationwide media outlets (the Huffington Post had more than 700 likes and 100+ shares in less than 24 hours…) and her informative and educational commentalive-science-logory was read by thousands of people (hopefully lots of parents!).

Click on any of the publications above to read the physician commentary article featuring a New Jersey doctor.