Category Archives: Medical Practice Interior Design

The future’s so bright, shades will be required

IT’S been both a grand year and a not-so-perfect year. Regardless, 2010 is quickly slipping away.  It has been the Year of the Enlightened Client who recognizes and appreciates that tweeting, blogging and Facebook are incredibly powerful assets, when used effectively. They’ve also watched us take their marketing budgets and stretch them far beyond their expectations–and produce impressive results.  The new year looks bright because our clients stepped up to the plate, swung the bat, and scored several runs for their brands. 

This year, I’ve had the good fortune to meet many professionals in public relations, healthcare and marketing who have taught me so much, even those I met only for an hour.  Just so you know, your time and words were invaluable.

I have much to be thankful for and can’t wait to get behind the wheel of 2011 and take it for a drive. The future’s so bright, I’m going shopping for new shades.

Wishing you and yours all the best for 2011,

Stephanie Duncan

New Practice, New Website

We’re working with a new physician opening his first private practice. To spend $$ wisely, we’ll forgo the professional website design fee (around $2-$3K) and build the new doctor’s site via WordPress (just like ours). We’ll “design” the site via our page design, content and selected images and include a blog that the doctor can update independently. Simple, effective and easy-to-use. This leaves us more cash to use for waiting room decor, eblasts, and a few key printed materials.

Private Practice Social Media Plan

woman at PCLike it, use it, hate it or don’t even understand it, the marketing super-engine called ‘social media’ is not going away. In fact, it is picking up steam faster than any other marketing or public relations arsenal today.

Why? It’s uber cheap, reaches patients immediately and hits your target audience directly. How? Through online communities like Twitter and Facebook, blogs, forums and message boards, you can talk directly to potential patients by providing them with new and helpful information or education such as:

  • Launching or expanding a service line
  • Offering in-house education seminars or events
  • Educating patients about relevant medical news, new medications or preventative opportunities
  • Announcing a sponsorship or special event
  • Speaking at a public forum about a relevant health topic
  • Adding key medical staff
  • Offering new office technology

Today, our internet marketing (websites, email blasts, social media) now represents about 70% of our marketing outreach. Print advertising and materials make up about 15% of our strategy and the remainder is devoted to special healthcare events, sponsorships and editorial initiatives with the press.

Ultimately, your social media presence will guide your potential patient to your website or directly to your office. It’s a “soft sell” approach that our doctor clients are finding to be especially successful. By the way, have you perused your own site lately? It is updated, warm and inviting, direct and informative? Are there modern images shown that your viewer can relate to? If not, take action now. We can help (click here for details).

Social media ties all your marketing and PR efforts together into a neat and tidy presentation. This is an arena in which your business or practice must be fully engaged. Let’s create a strategy for you–today. You’ll be amazed how quickly your plan can be live on the web.

Medical Practice Marketing – Interior Design

waiting room imageOur healthcare practice marketing and PR efforts continue to grow (merci’). One of the extensions of this effort are requests by physicians and dentists to update or decorate their public spaces and treatment rooms.

We must say we’re particularly impressed that these fine medical professionals understand the importance of providing a great first impression for patients when they walk in the door.

Let’s face it–doctor and dentist visits bring on varying degrees of anxiety for patients from the get-go. But savvy practices will soften the blow by providing patients with a modern, uplifing and comfortable space to wait.

Our latest project involves the removal of a mish-mosh of 30-year-old dark, dated furnishing and white semi-gloss walls.  On a tight budget, we will completely alter the look of the space with paint treatment, new seating, a great rug and accent furniture. We will also pay particular attention to pint-sized patients and offer kid-friendly furnishing for them as well.

Stay tuned for before and after images. Trading Spaces has nothing on MPW…