Category Archives: Copywriting

Are You Maximizing Your ‘Raving Fan’ Base?

August 14, 2018

If you’re in business, you have them and you covet them.

Your raving fans are the clients who recognize your outstanding product or service and want to shout from the rooftops about how wonderful you are.

They chose your business, took a leap of faith and reaped the rewards of a successful outcome.

These raving fans are your best marketing tool because they have already experienced your services–and loved the results.

They will be more influential than any snappy ad campaign you might be spending a fortune to produce.

Your optimally satisfied customers will submit testimonials, be photographed or quoted in your marketing materials, post about you on social media and even speak with potential customers about how thrilled they are with your business.

That’s right–Raving Fans will tout the quality of your business to future customers–all for free.

On average, you should have about 10 raving fans who you can turn to for support and positive feedback.

Show your appreciation to these VIP customers by sending a gift now and then that is not directly related to your service or product.

(In most cases, we don’t recommend discounting the cost of the service you are providing.)

By partnering with a small business marketing firm like MPW, you are maximizing every aspect of your business attributes to draw in the right customers.

We’d love to tell you more about specific ways we can grow your business–quickly and cost-effectively.

In the meantime, take a few minutes to call your raving fans, just to let them know how much their business and continued support means to you.

Reach out to us at (732) 763-1866 or complete the eCard below and we’ll reach out to you.

NJ Pain Management Doctor Featured on The Mighty

August 22, 2017

We are pleased to place our doctor client on The Mighty, a global patient-targeted chronic illness site for support and education with nearly one million followers.

Our client uses an FDA-cleared device to help patients overcome medication and treatment-resistant neuropathic pain.

The device manufacturer has no branded advertising, marketing plan or public relations support.

To overcome this obstacle, we developed a ‘start-up’ brand strategy for this Bergen County chiropractor which included soup to nuts:

  • Logo and brand ID
  • Website and blog
  • Social media profiles including Facebook, LinkedIn, Twitter, Google+
  • Expert content on topics related to alternative medicine/pain relief
  • Media outreach and public relations

Today, the doctor is a world-renowned expert on the use of the device and his success rate combatting several specific pain conditions.

He maintains a patient base from as far away as Australia, South Africa, South America, Western Europe, Canada and across the U.S.

If you’re ready to build your brand and reach more patients or customers, reach out to our MPW team at (732) 763-1866 or complete the eCard below and let us know how we can help.

Older Seniors Still Turn to Print for Their News

July 19, 2017A longtime client, a retirement community affiliated with a regional hospital in Freehold, is home to older seniors who are increasingly open to using electronic media for their news.

But they are still going to read a print newspaper first.

And who could blame them?

(Some of us here at MPW still prefer to work on desktop computers, much to the chagrin of those half our age…)

To reach future residents, and let them know what a wonderful place Applewood is, we often pitch great editorial stories to print journalists first.

Today, the Newspaper Media Group (The News Transcript in our geo area) published a full-color, oversized image with caption and an article (created by us) about our client’s volunteer efforts.

Not only does the article herald the residents‘ volunteer efforts, it conveys to the reader what a great place Applewood must be.

Coverage like this (and this in the Asbury Park Press) trumps an advertisement any day, trust us.

How do you target your future customers

When you think about your brand, how are you reaching future clients and customers?

Do you have the expertise to present your products or services in a way that they will not feel like they’re being ‘sold?’

If you are befuddled by how to cost effectively reach more customers, we can help.

Reach out to us at info@mpwcomm.com or call our team at (732) 763-1866.

 

Our doctor client is now a contributing writer for the Asbury Park Press

November 10, 2015

app logo_plainIn central New Jersey, the daily publication everyone reads first is the Asbury Park Press, a Gannett newspaper. Their reporting is accurate, creative, forthright and educational.

On Tuesdays, they publish an in-depth health feature section called “Healthy Living.”

In partnership with the doctor, we created a proposal for the APP editorial team where our physician client would contribute his medical expertise as a featured writer for the section and, in turn, garner exposure for his medical practice.

The editors approval the plan and the client’s first article (supported by our research, content suggestions and editing) appears today:


“Manage your weight loss, look your best by the holidays”


Note our client’s calling card–his practice name, phone number and live link to his website–are all included at the end of the article Dr. Adeyeri's APP Bio_2015in his bio. This makes it easy for thousands of readers (online and print) to contact him for an appointment and more information.

physician internet marketing, doctor office marketing nj, private practice social media management nj

NJ Doctors, Are You Writing Healthcare Content to Share with Patients and Colleagues?

Everyday Health Logo_betterforRAM_2014September 16, 2015

Content is king, now more than ever (thank you social media).

Our clients have vast expertise in many fields–medicine, technology, health and wellness–you name it.

But this expertise puts our clients here in New Jersey in great demand, rarely leaving time to write marketing articles about topical issues which can help the general public live better, smarter–and convince them to call you for services.

That’s where MPW Communications comes in.

If you’re our client, tell us what’s important to you that you want people the-huffington-postto know–new medical breakthroughs, techniques, procedures, resources and even an opinion piece about what matters to you.

New ways for technology to make your like better, easier and even less expensive.

live-science-logo

We’ll create your content and share it with the world–so they can become your customers

Give us the topic, we’ll create your content which we’ll submit to key target publications, like this new article in Live Science today, which will probably be syndicated into several additional national media outlets and receive not hundreds–but thousands of views.

Find out more about how MPW Communications will get your voice heard–loud and clear–and drive new clients to your door

 

Are you publishing your expertise on today’s news blogs?

June 16, 2015

How are New Jersey customers, clients, and patients finding you beyond word-of-mouth and traditional advertising?

blog signMy, how times are changing in the public relations arena. Digital technology has evolved to empower us to seek out a multitude of Internet relationships and publish our client’s news directly on their sites–no groveling to editors needed.

In fact, overworked, besieged editors welcome our ready-to-publish article submissions featuring our client’s expertise! No longer reliant solely on journalists to tell our clients’ stories, we can circulate our own news, thank you very much.

Did we mention that editors readily accept this content, publish your news, including your name, business name, phone number and website link?

Some call this free advertising. We call it cost-effective MPW advertising.

Just take a look at the media sites listed on the banners on the left of our website−about 65% of them resulted from us creating content about our clients’ areas of expertise and offering it to topic-relevant websites or news sources ready to upload for their thousands of readers to enjoy.

Create one original article about a facet of your specialty and look at the remarkable distance this single effort can run https://mpwcomm.com/2014/03/03/writing-one-article-in-your-specialty-can-reach-thousands-of-potential-clients/

Content, in all its manifestations, is the driving force behind our new way of generating awareness and offering news to the public.

Blogs, reallyblog

Bloggers are every bit as valuable as traditional journalists, and in many cases, they have broader and more specific reach–right to your target customer.

No longer a generation of diarists, bloggers are the new journalists, armed with press passes and thousands of fans and followers–who eagerly go on to “share”  or “retweet” your content with their networks—and so on…

But, like all things in life, you have to be in it to win it.

Images courtesy of Stuart Miles and Renjith Krishnan at FreeDigitalPhotos.net.

One physician article, many national media placements

HuffPoLogoA hospital system here in central New Jersey has been one of our clients for many years. To support many of their high-profile doctors who are affiliated with the hospital, the public relations department will often work with the physicians to write topical health and wellness articles under the doctor’s name.

These informative and timely articles are then submitted to various media outlets.fox_news_logo_a_lyahoo-news-logo Recently, we were assigned to write an article for a pediatrician focusing on surprising dangers in the home for young children.

Within a week, the article was published on several nationwide media outlets (the Huffington Post had more than 700 likes and 100+ shares in less than 24 hours…) and her informative and educational commentalive-science-logory was read by thousands of people (hopefully lots of parents!).

Click on any of the publications above to read the physician commentary article featuring a New Jersey doctor.

 

Stephanie Duncan’s Huffington Post article tells how to find the right surgeon for you

Huffington PostNone of us wants to face surgery. But if you are blessed with the time to pick and choose your surgeon before your operation, MPW Communications founder Stephanie Duncan has a new article today on Huffington Post offering expert-provided advise on how to pick a doctor that is right for your operation.

Surgery imageStephanie partnered with CentraState Medical Center in Freehold and their chief of surgery, Dr. Amit Kharod, who offered advise from his unique point of view.

Facing the knife? Read this and rest a bit easier, knowing you have a doctor in your corner who will get you back on your feet quickly and with the least amount of pain possible.

Local article finds its way to HuffingtonPost.com & LiveScience.com

Huffington PostHere at MPW, we spend a lot of time writing content for professionals who provide the expertise and we create a message to share with the target audience.

Recently, we acted as a ghostwriter for an article that literally went viral live-science-logoand landed on the health pages of HuffingtonPost.com and LiveScience.com.

Interestingly, it all started with our client asking us to delve into a breaking news health topic and collaborate with a physician who added his own first-hand insight and expertise.

The result?  A news article that garnered national media exposure and great public relations for this New Jersey hospital and affiliated doctor.

Yes, just one 500-word article can do all that.

How again?

1) You give us a great message (that’s truly newsworthy).

2) We’ll make it into a news story and tell the targeted media why it’s important for them to share.

3) If we have done our jobs right, the news publications will take it from there.

4) Your name and brand will be publicized locally, state-wide and, when the story is really captivating or the timing is right… across the U.S.

Call us at (732) 617-9296 and let’s discuss how to get your important PR messages out.

Writing one article in your specialty can reach thousands of potential clients

doctor hand at PC

(Client links included below):

In today’s Internet media arena, a single timely and interesting article can be placed in a variety of marketing avenues to increase visibility, boost your reputation and attract new clients or patients.

For example, if you are a physician marketing your private practice, a well-timed, 500-word article about a healthcare topic in  your medical specialty can win placement in several areas and immediately be seen by thousands of viewers such as:

  • Your website blog
  • Your medical practice Facebook and Twitter pages
  • One or more AOL Patch site blogs in your target community
  • Local health and wellness sections of geo–targeted print publications.
  • External) blogs that focus on your topic (i.e. an article about alternative therapies for a chronic pain website).
  • For healthcare professionals, the marketing departments at affiliated hospitals are eager to publish doctor-authored content on their own multi-channel social media outlets!

Keep in mind, here at MPW, we use these channels — and many others.

Content is still king. If you need help getting the word out about your small business, you’ve come to the right place.