Category Archives: 1

Homepage Image – The ‘WOW’ Factor

Our client, Windows on the Water, just completed a top-to-bottom redesign of their entire reception and banquet facility. We helped update their website to reflect this more polished and sophisticated venue.

The website navigation and content are not quite complete yet, but traffic has already increased at a frenetic rate. Why? Polling results proved overwhelmingly that viewers are captivated by this homepage image

Have you taken a look at your website’s images lately? Do they boost your brand and optimally present your company? Consider your homepage images, of course, but delve deeper and re-examine every image on every page. Trust us, your viewers are looking too.

The Editorial Advertorial – ‘Dream’ Placement

We researched and composed this advertorial for one of our senior living clients. The feature looks completely editorial but is actually produced by the retirement community. You can only hope that when the publication publishes your article, you receive this kind of placement

New Practice, New Website

We’re working with a new physician opening his first private practice. To spend $$ wisely, we’ll forgo the professional website design fee (around $2-$3K) and build the new doctor’s site via WordPress (just like ours). We’ll “design” the site via our page design, content and selected images and include a blog that the doctor can update independently. Simple, effective and easy-to-use. This leaves us more cash to use for waiting room decor, eblasts, and a few key printed materials.

It’s all good

This has been a bang-up week filled with varied projects and good-humored clients who we shared a few laughs with in the midst of trying to do business. It was a week filled with media outreach, news releases (featuring actual news!), articles about women finding cancer early and beating it and IT gurus generously sharing their trade secrets to the IT community and lots more. There’s more good stuff to come next week. And we can’t wait. For our friends in the northeast, bundle up or hunker down with someone special and enjoy the snow.

Doctor speaking engagements

doctor speakingHere is just a snippet of why we can help doctors with their practice’s marketing and public relations:

Today, we  secured a speaking opportunity for one of our pediatrician clients. He’ll be presenting a 15-minute (“no PowerPoint, please, just talk to our audience of 200 pregnant women…”) talk called, “Bringing Baby Home,” during a panel presentation at a regional hospital Baby Fair.

The benefits: 

1) Helping new mothers know what to expect and how to cope with bringing a new baby home for the first time;

2) Sharing medical advice and personal expertise to 200 potential patients who probably have not secured their pediatrician yet.

Good for new parents, good for baby, good for the pediatrician.

Newsletters, media, releases and more…

We’re writing it all this week:

  • media pitches
  • senior residential community marketing newsletters we dig seniors)
  • web content
  • annual report for cancer care
  • press releases about an upcoming event
  • commentaries for board members
  • Physician marketing articles

And it’s only Monday.   BRING IT ON!

Annual Report Season

annual reportTime for most of us to get on board the September Annual Report train– researching, writing, fact checking and editing. And editing. And editing.

But when the report is approved and off to the printer, it feels like you’ve just climbed Mt. Everest. Well, almost.