Choosing a new doctor is tricky–you often don’t have much to go on other than what you can find on the Internet.
If patients are going to be under the care of a doctor for a longer period of time, say for a chronic condition or long-term treatment, they’re looking for a healthcare provider who is:
1) highly skilled and qualified
2) enthusiastically recommended by other patients (within the past few months)
2) has a pleasant ‘bedside manner’ for the ongoing hospital and/or office visits ahead
NJ Doctor Public Relations
One of our Freehold, New Jersey – based surgeons has all of these assets–and more. He is highly skilled technically, but also has a winning personality–calming, reassuring, smart and dedicated to his patients 24/7/365.
As his marketing and public relations arm, it’s our job to promote these unique attributes by helping potential patients in the central New Jersey geographic area discover him and feel like they’ve known him even before their first medical consultation.
As part of this strategy, we placed an article today by the surgeon in his targeted geographic area, detailing his personal New Year resolutions for 2016.
The goal of this article was to serve as an educational piece for readers, but also to present the doctor as someone who personally cares about maintaining his own heath.
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