How to get more clients without spending a dollar on advertising

May 11, 2015

people in shadowCertainly, we’re all in business to grow and prosper. And that means building the business by winning new clients.

But adding new customers doesn’t come easy, particularly if they don’t have any history or any connection to you. While, yes, this can be part of the game, it’s also the longer track to eventual success, in most cases.

HERE IN NEW JERSEY, WE ARE A VERY RELATIONSHIP-BASED COMMUNITY

Perhaps it stems from so many residents who have come here from New York or even outside the U.S. When we find something that works, we share it with the people in our circle and they do the same for us.

The same goes for business relationships.

Don’t forget that your existing customers can be a key link between you and “fast-tracking” to a wider customer base.  Your current customers, or patients if you are in healthcare, are the connectors  who can open a door which might otherwise be locked from the inside.

HOW YOUR BOTTOM LINE CAN GROW WITH A $0 ADVERTISING BUDGET

I’ve give you an example that’s close to home–

MPW doesn’t advertise.

Most of our clients have been with us since we opened our doors back in 2008. They have consistently recommended us to their friends, neighbors and colleagues who work in parallel or completely distinct industries.

NEVER STOP IMPRESSING YOUR LONG-TIME CUSTOMERS

Regardless of how long our NJ small business, not-for-profit, private practice or hospital clients have been with us, we still work very hard–every day–to “wow” them with something new, useful, and revenue-producing.

Dedicate your energy to the customers you already have and you’ll develop loyalty and trust.  Bolster a strong relationship where your current customers will enthusiastically spread the word about you–and your business.

Stephanie Duncan

Image courtesy of FreeDigitalPhotos.net
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