June 16, 2015
How are New Jersey customers, clients, and patients finding you beyond word-of-mouth and traditional advertising?
My, how times are changing in the public relations arena. Digital technology has evolved to empower us to seek out a multitude of Internet relationships and publish our client’s news directly on their sites–no groveling to editors needed.
In fact, overworked, besieged editors welcome our ready-to-publish article submissions featuring our client’s expertise! No longer reliant solely on journalists to tell our clients’ stories, we can circulate our own news, thank you very much.
Did we mention that editors readily accept this content, publish your news, including your name, business name, phone number and website link?
Some call this free advertising. We call it cost-effective MPW advertising.
Just take a look at the media sites listed on the banners on the left of our website−about 65% of them resulted from us creating content about our clients’ areas of expertise and offering it to topic-relevant websites or news sources ready to upload for their thousands of readers to enjoy.
Create one original article about a facet of your specialty and look at the remarkable distance this single effort can run https://mpwcomm.com/2014/03/03/writing-one-article-in-your-specialty-can-reach-thousands-of-potential-clients/
Content, in all its manifestations, is the driving force behind our new way of generating awareness and offering news to the public.
Bloggers are every bit as valuable as traditional journalists, and in many cases, they have broader and more specific reach–right to your target customer.
No longer a generation of diarists, bloggers are the new journalists, armed with press passes and thousands of fans and followers–who eagerly go on to “share” or “retweet” your content with their networks—and so on…
But, like all things in life, you have to be in it to win it.
Images courtesy of Stuart Miles and Renjith Krishnan at FreeDigitalPhotos.net.