Targeting a tight geographic market in New Jersey?

bllom-logoOne of our favorite newer small business clients, BLOOM Floral and Events, is working hard to bring in local brides, corporate meeting planners and people seeking florists and decorators for special occasions — birthdays, bar mitzvahs and retirement events. Their target market is Monmouth County.

We were hapapp logo_plainpy to win this terrific New Jersey florist a key public relations placement,  a Q & A feature  in the Asbury Park Press daily newspaper that covers Monmouth County and Ocean County here in central New Jersey.  In print, the article  and oversized image spans nearly 50% of the page 1 section, no less, (virtually unheard of in this print media age).

The Bottom Line:

  • Est. cost of 1/2 page ad:  About $3,500 for a half page ad
  • Actual dollar cost to the client for PR placement: $0
  • MPW client level of happiness:  Very, very high

http://www.app.com/story/money/business/questions-and-answers/2014/07/14/bloom-floral/12295173/

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