Talking to the media offers big returns on your time investment

entrepreneurWe spend much of our day communicating why our clients’ services  deserve your attention and patronage. On particularly good days, the national media will come calling to interview our clients. Dr. Michael Cooney, a longtime client, was interviewed recently for an article for Entrepreneur Magazine written by well-known healthcare writer, Lisa Evans.

Minutes after “Four Ways to Eliminate Back and Neck Pain at Work” hit the Internet, the doctor’s Twitter and Facebook pages, phones and emails went bananas.

It’s been just a few short hours since the online article went live; take a look at the social media sharing (located under the headline) which shows the number of people who have already “shared”  this article with their own list of friends / followers (nearing 300 and counting)  http://www.entrepreneur.com/article/228642

And everyone is happy: the article helps those of us stuck to our desks all day to avoid that constant pain in the neck; the writer has a reliable, high quality expert providing tips and advice; potential new patients discover Dr. Cooney and share his expertise with thousands of other people via their favorite social media sharing resource; and the doctor’s communications firm (that would be us) experiences some satisfaction in knowing new patients are going to discover this fantastic doctor.

It’s a good day here at MPW.

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