Regional magazines are especially important for our healthcare clients targeting a local patient base. 201 Magazine is a perfect example. This is a northern NJ monthly targeting upscale Bergen County residents. In addition to this popular edition, they offer several additional spin-off publications including 201 Health.
We began pitching them in mid-2011 and in early 2012 they called us for an interview with our Bergen County client and its new pain therapy treatment. The end result was a three-page feature article which included on-site photos, an interview with the lead doctor and two of his patients. The article was beautifully written and the images were right on target. Keep in mind, this article was published at $0 cost to the practice. (Incidentally, the cost for one full-page ad is close to $5,000).
Best of all, people suffering with chronic pain in northern NJ now know this non-invasive pain treatment is available just minutes from home. Due to the success of this placement, our client is interested in launching an ad campaign in the magazine next year.