April 24, 2012
For some years now, we’ve had the pleasure of working with the Frogbridge resort and Windows on the Water banquet facility. Once the recession dug its ugly teeth in a few years ago, consumers and businesses collectively pulled back and stopped spending. But Windows on the Water, a higher-end catering facility for weddings and special events, did exactly the opposite —
They embarked upon a very expensive redesign of their large facility. From interior decor to outdoor hardscaping (from entrance to lakeside patio) to upgraded cuisine, they expanded, reconfigured and renovated.
And it paid off. Just a few years later, bookings have more than doubled. Their advertising budget has actually decreased because customer word-of-mouth is so positive — their marketing campaign is practically viral (although the healthy Twitter and Facebook accounts we manage never hurt).
What does this all mean? Sometimes in business, you have to keep driving ahead when everyone else has taken the detour. Because, in the end, those who take the biggest leap of faith during a time of uncertainty, will reap the biggest reward. Congratuations on your success, Windows, you’ve earned it.