Using consumer-targeted articles to reach new patients

How doctors can help fill their waiting rooms.

A simple and direct way to reach new patients is to offer patient-targeted tips and advice, referred to as doctor-to-patient or (DTP) marketing, like this recently published article. This piece was optimally publicized by our client using the following distinct avenues:

  • Health and Wellness sections of area newspapers
  • Doctor and affiliated hospital websites
  • Email ‘eblast’
  • Offered as a take-one in the practice office

Note the practice’s contact information is conveniently provided at the end of the article–

“How to Manage Your Diabetes During the Holidays” 

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