A simple and direct way to reach new patients is to offer patient-targeted tips and advice, referred to as doctor-to-patient or (DTP) marketing, like this recently published article. This piece was optimally publicized by our client using the following distinct avenues:
- Health and Wellness sections of area newspapers
- Doctor and affiliated hospital websites
- Email ‘eblast’
- Offered as a take-one in the practice office
Note the practice’s contact information is conveniently provided at the end of the article–
