For an easy way to update your mailing list, combine your blog posts, a tweet here and there, a kind comment from a follower on Facebook and bind them into an eNewsletter. Let’s face it–we don’t always have time to visit your site, read your tweets or see what you are up to on Facebook.
By combining the high points of the past few months into a quick and easy newsletter, you can keep your fans updated.
It’s a quick, informative read that a good portion of your database will peruse. For most clients, sending an eNewsletter on a quarterly basis is plenty.