Sometimes the chaos of our social media frenzy can become a bit, well, tiring. Our business days and personal nights are now tied to the web. Very little correspondence is actually transmitted in paper form anymore. And yet, through the din, continues the classic calm of Crane & Co., the American stationer who dates back to eight generations of good taste and decorum.
Today, for a few brief minutes, I visited their timeless website and selected our Christmas card for 2010. Their website is beautifully arranged and offers more content and education than you’d expect. It is supremely easy to navigate and you sign off promising yourself that you’ll write personal notes to your clients, parents and kids’ teachers. Their brand messaging is successful–after viewing the site, you vow your charming notes will only come from Crane & Co.
Now, more than ever, there needs to be time to pause and appreciate good old-fashioned written expression–a personal message, a handwritten kind word. Thank you, Crane and Co., for holding true to a fine tradition.