So you’ve created or recently updated your concise, easy-to navigate medical practice website. The next step in strengthening your message is actually enjoyable—it is your opportunity to express yourself and talk about what is important to you, your practice and your industry. It’s time to blog.
Why? Because you are a doctor or dentist and patients care about what you think. Patients respect and trust your expertise and therefore welcome an opportunity to peer into your insight. Blogs help you establish a rapport with (new) patients even before they meet you.
Here are some cold hard facts about blogging―
*79% of internet users have gone online in search of healthcare information (2009).
*75% of bloggers have college degrees and 40% have graduate degrees.
*72% say they blog in order to obtain or share their expertise.
*59% of bloggers say their blog has helped their practice be viewed as an industry leader.
“I’d love to blog, but I don’t have the time.”
Problem solved. At MPW, we specialize in taking any topic (our most recent physician directive was “sebaceous cysts”) researching it, writing a commentary and sending it to you for review prior to upload. The post will include relevant links and images, of course. Once approved, we’ll also add it to your Twitter feed and post it for your Facebook followers. Your ideas will be executed; we’ll do the legwork for you.
As an example, here is the social media program we run for one of our surgeon clients:
Overseeing your social media outreach is just one avenue where we can help grow your practice to the level that you have always dreamed of. We will make it happen.