Ogilvy PR reported a few days ago that Google statistics confirm 79% of health consumers have watched videos about their specific health condition on YouTube http://tinyurl.com/29owzgl.
Do you call the doctor every time you have a pain, get hurt or have some type of health issue? Us either. Consumers, even those dealing with their own health and well-being, don’t want to wade through paragraphs of content. JUST SHOW ME WHAT I NEED TO KNOW.