What’s your twitter pitch (140 or less)

I manage the social media platform for an up-and-coming surgicenter specializing in bariatric and laparoscopic procedures. While live on their Twitter account late one evening, a follower suddenly asked me why (our) surgeons were best suited to perform his hernia operation.

In most other scenarios, a response would be easy–but being held to 140 characters  required a direct, confident response. I suddenly realized that a brand’s Twitter pitch may soon supercede the classic 30-second elevator pitch.

It was off the cuff, but I shot back (134 characters)–

Board-certified, fellowship-trained surgeons specialize in minimally invasive solutions. Positive & patient http://tinyurl.com/24q9sdo

Our website tracking data shows he clicked on the link and went to the website and quickly found the Nissen Fundoplication for GERD & Hiatal Hernia page, where he stayed for two minutes, twelve seconds.

For every one of your brands or services, create your own Twitter pitches–you never know when they will be called to duty.

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