MPW’s Editing Doctrine

editingSaying the devil is in the details is very much a fact in our business. Much of what I do is considered ‘back-office’. I am the proverbial ‘editor’ at MPW–every project, document, ad, eblast and brochure we create runs by me for review and editing.

It’s amazing–when documents are presented to me, the writer already has reworked, revamped and edited the document. Then I tear it apart.

Ultimately, we send our client a perfect piece of work produced  in far less time than they expect.

I believe businesses selling PR and marketing services succeed today, not because of sophisticated software or fancy offices, but because they can flawlessly execute what mean the most to customers:

Compelling Content

Quick Turn-around of Projects

Perfect, Perfect Execution

Have a perfect day,

Anthony

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