One of our favorite clients brought us on board long before their product was even in stock. “I’ve got to get the word out that we’re launching this new company, featuring this new product and I don’t have millions to devote to advertising,” noted Liesl, the company’s designer and founder.
More than a year later, her company has taken off and she has garnered high quality coverage and praise from her target publications. Take a look at her recent editorial coverage, just this fall, and think about what that would cost in print and electronic ads. Ouch.
Note that many clever smaller firms list us as direct employee team members on their media efforts.