Targeting the Trades

Let’s talk about getting a very big PR bang for your buck.  More often than not, we find that we garner more response (orders/purchases/calls/appointments…) when we place PR in trade publications versus national or regional pubs.

Obviously, trade readers have specific interest in the subject. Our New York-based children’s sewing pattern client, Oliver + S, is reaping heavy site hits and subsequent orders from this recent placement in Threads, a trendy trade for sewers, quilters and crafters. This clip was derived from a plain and simple electronic press release.

You can’t buy this kind of complimentary and supportive commentary by the pub’s editors.

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