Spent an hour perusing physician and dental practice websites in my town– infertility specialists, plastic surgeons, radiologists–professionals that need to be saving the world but also growing their businesses. These highly competitive specialities are a dime a dozen. I don’t know about you, but I visit the websites of just about every new product and service before I visit/commit/purchase.
I don’t expect these overtaxed physicians to spent time reviewing their websites. In fact, that’s what we do here at MPW. We’ll fill these sites with current and engaging information to captivate patients and prospective patients, who will say, “They’ve got their act together. I’m calling them for an appointment.”
One of the sites I visited hasn’t been updated since 2003. But they have paid major bucks for print ads galore in all the newspapers–and include their website address on these ads…
Have you checked-out your website lately?