Everyone is functioning day-to-day purely through social media communications, it seems. To some degree, you are presumably already on board. However, a fruitful social communications program takes time and committment. And you have a business to run, which commands most of your attention and precious time.
The days of expensive print ads and full color mega-brochures have abruptly come to an end, for many brands. Electronic content (video, Twitter, Facebook, eNewsletters) now represents about 50% of our marketing outreach volume. Public relations (media outreach, special events and sponsorships) accounts for 30% of our strategy and the remainder is devoted to print advertising.
Ultimately, your social communications messaging will propel the viewer to your website. Speaking of your website, have you taken a hard look at it lately? Are you updating it regularly with fresh images and smart content? If not, we can help (click here for details). Social media ties all your marketing and PR efforts into a neat and timely presentation. This is an arena where your business must be fully engaged. Right now.
