Monthly Archives: November 2010

Let’s Stay Connected

Posted on November 30, 2010 | Leave a comment

We welcome an opportunity to connect with you on Twitter, which we like more and more every day, by the way. We’ll see you over there.

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When is it time to bring on a PR firm?

Posted on November 17, 2010 | 2 Comments

Your company or practice may be just getting off the ground, spirally upward (or even downward). When is the optimal time to bring in the PR guns? If any of these four major events is happening, or about to happen, it is time to  begin PR outreach―STAT.

  1. You’ve got news. If you have new products, services or pricing, your marketplace needs to be properly educated about these new opportunities. This multi-pronged message should be communicated in a  clear voice that easily flows above the rest of the market din.
  2. You’ve got trouble. As in bad press, bad reviews, bad news, or an industry in crisis mode. Particularly in this new economic climate, you need professionals who will quickly mobilize and refocus your brand toward brighter skies. You need professional PR talent that knows how make delicious lemonade out of those lemons―right now.
  3. You’ve got competition who is boisterously bombarding your industry about their superiority and possibly even your weaknesses. It’s time to circle the wagons and wage a counter-attack with your own witty  and persuasive brand message.
  4. Your PR lacks consistency. Your internal team disseminated some PR messages but stopped or did not follow-through to solidify any significant impact on your target market.

As you know better than anyone, timing is critical. If you’re faced with any of the above noted situations, please give us a call. We have the solutions.

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Posted in Branding, Media Relations, Public Relations

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Crane & Co. Tasteful and elegant amidst the social madness

Posted on November 4, 2010 | 4 Comments

Sometimes the chaos of our social media frenzy can become a bit, well, tiring. Our business days and personal nights are now tied to the web. Very little correspondence is actually transmitted in paper form anymore. And yet, through the din, continues the classic calm of Crane & Co., the American stationer who dates back to eight generations of good taste and decorum.

Today, for a few brief minutes, I visited their timeless website and selected our Christmas card for 2010. Their website is beautifully arranged and offers more content and education than you’d expect. It is supremely easy to navigate and you sign off promising yourself that you’ll write personal notes to your clients, parents and kids’ teachers.  Their brand messaging is successful–after viewing the site, you vow your charming notes will only come from Crane & Co.

Now, more than ever, there needs to be time to pause and appreciate good old-fashioned written expression–a personal message, a handwritten kind word. Thank you, Crane and Co., for holding true to a fine tradition.

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Posted in Branding

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